Is Your Facebook Awareness Working Better Than You Think?
In today’s privacy era, attribution data from your media vendors has become increasingly inaccurate and presents a major challenge to brands today. Without a full view of the customer journey, Facebook and other vendors can no longer accurately report business outcome performance.
But it’s not all bad news; your Facebook performance may actually be significantly outperforming what the vendor reports. This webinar will showcase how brands use Geo Testing to uncover the true value of their media.
- Why Facebook and other vendors are struggling to report accurate performance
- Learn how awareness campaigns can be significantly undervalued.
- How Geo Testing can help brands uncover the true value of their media.
- Client example case study about Facebook awareness.
- Strategies for designing a quality Geo Test