Media Impact
What is the incremental impact of this channel?
Scale Testing
What is the diminishing return of this channel?
Test New Channels
Which new channel should we diversify into?
Online vs Offline
How does this channel affect online and offline sales?
MMM Calibration
How can I ensure my MMM results are accurate?
Retention Optimization
What is the optimal contact strategy to increase retention?
Why do brands rely on Measured Incrementality Testing?
Only Measured uses true test-and-control-based incrementality measurement, developed by some of the world’s smartest data scientists and marketing experts.
Flexible, automated, and proven
Test at any funnel stage on any channel with speed and ease, thanks to the only geo-targeting methodology that’s scientifically proven to provide reliable results in any environment.
Industry-leading accuracy
Our geo-matched market experiments and testing are the recognized gold standard in media measurement, delivering precise and reliable results.
You won’t miss cookies
Our no-pixel, no-cookie approach measures your media’s impact against your actual sales with no need for user-level data. Keep receiving reliable results even as privacy laws change.
Measured makes heroes out of marketers
Discovered its Facebook reporting was off by
413%
Profitably grew spend on Pinterest by
200%
Increased ad spend just 15% to lift sales
53%
Want smarter measurement (and immediate insights)?
Measured Incrementality Testing rapidly verifies the real impact of ad spend so you can optimize your media mix. See for yourself!
Get a demo