What is the incremental impact of this channel?
What is the diminishing return of this channel?
Test New Channels
Which new channel should we diversify into?
Online vs Offline
How does this channel affect online and offline sales?
How can I ensure my MMM results are accurate?
What is the optimal contact strategy to increase retention?
Why do brands rely on Measured Incrementality Testing?
Only Measured uses true test-and-control-based incrementality measurement, developed by some of the world’s smartest data scientists and marketing experts.
Flexible, automated, and proven
Test at any funnel stage on any channel with speed and ease, thanks to the only geo-targeting methodology that’s scientifically proven to provide reliable results in any environment.
Our geo-matched market experiments and testing are the recognized gold standard in media measurement, delivering precise and reliable results.
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Measured makes heroes out of marketers
Discovered its Facebook reporting was off by
Profitably grew spend on Pinterest by
Increased ad spend just 15% to lift sales