OMNICHANNEL MEASUREMENT
Measure wherever your customers are.
Measured helps omnichannel brands isolate the true impact of their media across sales channels. From ecommerce, to Amazon, to retail, our platform delivers precise measurement you can trust.
One solution for every way you sell
Measured gives omnichannel marketers the power to track and optimize media’s contribution to brick-and-mortar, online, and partner marketplace sales in one unified view.
Measure incremental lift across all conversion points
- Isolate the distinct, causal impact of media on online vs. in-store sales, and marketplaces like Amazon, Sephora, and more
- Use geo-based and first-party split tests to separate true lift from baseline sales
- Attribute spend correctly, even when media supports multiple sales channels
Understand channel roles and interactions
- Uncover how upper-funnel brand advertising influences both retail and online sales
- Identify channel spillover, like paid social driving in-store traffic or retail media lifting ecommerce
- Analyze campaign performance by tactic, region, and conversion environment
Align omnichannel strategy with real outcomes
- Make confident decisions across trade, brand, and performance budgets
- Optimize spend across channels like Meta, YouTube, retail media networks, and affiliates based on total channel lift
- Create plans that reflect how real consumers shop, not how your data silos are built
Finally, omnichannel clarity
See how media influences every sale, from paid social to point-of-purchase.
Get answers to the most frequently asked media measurement questions.
See all frequently asked questionsAd Measurement
Data & Reporting
Incrementality
Marketing Strategy
Media Mix Modeling (MMM)