Why Measured
Platform
The Measured Platform
Platform Overview
Marketing effectiveness platform for enterprise brands
Media Mix Modeling
Causal MMM calibrated with incrementality tests
Incrementality Testing
Automated geo and audience split experiments
Media Plan Optimizer
AI-powered scenario planning
Cross-Channel Dashboard
Single source of truth for media measurement
Benchmarks
Competitive intelligence to unlock growth opportunities
Platform Features
Triangulated Measurement
Incrementality-calibrated Media Mix Modeling
Enterprise-Grade
Scalable, flexible, and interoperable for complex businesses
Strategic Services
Industry-leading expertise on your side
Integrations
300+ fully-managed connections
Guide
A finance-ready framework to bring clarity, discipline, and defensibility to marketing spend.
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Solutions
By Outcome
Prove Marketing's Impact
Measurement built for board room confidence
Increase Media Efficiency
Drive more impact with every dollar
Acquire New Customers
Shift budget up-funnel for measurable growth
Omnichannel Measurement
Reveal marketing's impact on every sales channel
Experiment At Scale
Build a high-performance test and learn culture
Find & Validate New Channels
Discover new ways to drive growth
By Industry
Omnichannel Retail
Drive performance, wherever sales happen
Technology
Stay ahead of growth with real-time insights
Consumer Packaged Goods
Discover what lifts sales, and what's just noise
Financial Services
Know what fuels account growth
Hospitality
Fill every room with marketing that works
Automotive
Fuel growth from the showroom to the bottom line
Guide
Learn how leading brands are driving better business performance with MMM calibrated with incrementality tests.
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Customers
Resources
Education and Insights
Learning Center
Get smart on media measurement and optimization
Blog
Read the latest from Measured's experts
Case Studies
Learn how Measured drives results for leading brands
FAQs
Have a question? We've got answers
Premium Content
Guides and Playbooks
Follow our expert guidance on all things measurement and optimization
Videos
Watch and learn from our expert community
Webinars
Learn from leading experts on hot topics in advertising and technology
Infographics
Visual breakdowns of complex concepts
Customer Interview
Insights from Daniel Pahl, VP of Growth Marketing, Chameleon Collective
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About
Company
Careers
Join our growing team
About Measured
Who we are and why
Press
Latest news and coverage
Get Involved
Events
Find us in the field
Contact Us
Get in touch
Security and Data Management
Security & Compliance
We take security seriously. Learn more
Data Protection
Your data is valuable. Learn how we protect it
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Awards
Find the latest news from Measured, plus insights and analysis on the topics that mean the most to our community.
Award
Fastest-Growing Company in North America on the 2024 Deloitte Technology Fast 500™
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Award
2024 Global Tech Awards Winner
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Award
MarTech Breakthrough Awards 2024 Winner
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Award
Measured Makes the 2024 Inc. 5000 List
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Award
2024 Marketing Attribution Software Customer Success Report
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Award
AdExchanger 2024 Best Measurement & Analytics Capability
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Award
2023 Global Tech Awards Winner
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Award
Measured Recognized in 2023 Deloitte Technology Fast 500™
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Award
2023 Digiday Technology Awards
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Award
AdExchanger’s 2023 Programmatic Power Players
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Award
2023 Marketing Attribution Software Customer Success Report
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Award
The Leading 100 List 2023
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