Incrementality Measurement for Smarter Media Investment Decisions

Get Clarity on the true incremental contribution of every media channel

Get Clarity on the true incremental contribution of every media channel

Marketing attribution and cross-channel reporting investment decisioning platform showing incremental lift of media channels across a portfolio

TechStyle

Daniel Pahl, Vice President of Media & Acquisition

"Measured has been the most valuable marketing technology partnership we've added in 2020. We now have a trusted comprehensive cross-channel attribution solution, lining up media investment decisions to incremental metrics."

Rosetta Stone

Julia Randhawa, VP of Marketing

"Working with Measured for over a year they have proved to be a high value partner to our media planning and optimization practice. The Measured team has world class expertise in cross channel analytics on whom we have relied on to guide our media decisions using their incrementality measurement technology."

Soft Surroundings

Gail Buffington, VP Marketing & Analytics

"The level of partnership we get with Measured is truly top-notch. The team is highly engaged and committed to ensuring success with the product, so I was able to feel completely comfortable with the reliability and accuracy of the data and reporting. The speed with which we’ve been able to gain insights into our marketing decisions has been amazing."

Johnny Was

Rob Trauber, CEO

"In the first 18 months of working with Measured, we doubled our online business. Measured is a critical partner enabling us to tune into media’s contribution to our growth. We now have a laser focus on the incremental contribution of paid media, providing us the data to make smarter investment decisions."

HIG Growth

Mark Fiske, Operating Partner, Marketing

"Measured has solved the cross channel attribution problem through a creative approach anchored on really smart experimentation. Finally, we have a trusted cross channel media reporting tool for our portfolio companies that applies the finance concept of incremental contribution to media portfolio investment decisions."

Drizly

Jay Poropatich, Sr. Director, Growth Marketing

"One year ago, we assessed our options looking for a partner to help us answer the core question: What is the incremental contribution of our marketing spend? We were less intrigued with legacy MMM and MTA solutions, and now one year later we can confirm we made the right choice partnering with Measured to answer this question."

Brentwood Associates

Jay Sung, CMO

"Measured provides us and our portfolio companies with a trusted common language for finance and marketing to agree on how to best invest in paid media. During the 2020 Covid epidemic they proved to be an invaluable partner helping us navigate a very challenging time in retail."

Lulus

Noelle Sadler, VP Marketing

"Cross channel attribution is a difficult problem to solve. Thankfully Measured's creative approach rooted in incrementality measurement has enabled us to unlock cross channel attribution reporting we can trust to inform our media investment decisions."

Anheuser Busch

Daniel Rojas, Global Marketing Director

"We kicked off with Measured 2 1/2 years ago to help our international DTC brands make smarter cross channel attribution decisions. They have proven to be a high value partner, adaptable to the unique requirements of each brand and region. If you are a DTC brand looking to inform media incrementality, I highly recommend Measured."

Incrementality Measurement

See the True Incremental Marginal Lift Driven by Your Media Tactics

Test for Efficiency, Identify Waste

Identify the inefficiencies in your current media portfolio and confidently reallocate your budget.

Test for Scale, Identify Depth

Identify depth on current performing tactics and test into new opportunities for scale.

bar graph from Measured's incrementality measurement showing marketing media lift of cohort a vs cohort b test and control experiment

Curious how your last-touch metrics compare to incremental metrics? Find out now!

Cross Channel Attribution Reporting

A Unified View of Incremental Performance Across Your Media Portfolio

Measured software: portfolio view for media investment decisions with table pulled out for granular view of channel by channel lift view with business metrics applied

The Source of Truth for Media Reporting

A single unified view becomes your source of truth for media performance across all online and offline media tactics.

Portfolio View for Investment Decisions

Bring together all disparate marketing tactics into a single unified view for reporting and decisioning based on incremental metrics.

Scenario Planning

Plan for Multiple Scenarios, Forecast and “What-If” Analysis

Scenario Planning + Forecasting

Execute new tactics confidently with planning + forecasting tools informed by your true incremental metrics.

“What If” Analysis

See the financial impact of making shifts in budget across your addressable and non-addressable media channels.

Why Measured?

A Holistic Approach to Media Incrementality Measurement

target proven success 30% increase in marketing spend efficiency

Proven Success, +30% Greater Efficiency

Always-ON Data Verification

trusted independent neutral third-party: vendor agnostic attribution provider

Trusted Independent Neutral Partner

Deep Cross-Channel Industry Experience

secure and privacy compliance including CCPA and GDPR

Secure & Privary Compliant, Including CCPA, GDPR

dial speed to insights up and running in 30 days

Speed to Insights in Less Than 30 Days

Talk to Us!

Learn how our incrementality measurement drives smarter cross-channel media investment decisions.

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