Incrementality measurement built for DTC brands

Get the answers you need to grow your business

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Incrementality measurement and experimentation for DTC brands

Get the answers you need to grow your business

Best Measurement or Analytics Capability

The AdExchanger Awards 2020

Best attribution tool - Measured

Best Measurement or Analytics Capability

Digiday Technology Awards Winner 2020

Best attribution tool - Measured
Best Attribution Tool

Digiday Technology Awards Winner

Great Brands Trust Measured

TechStyle

"Measured has been the most valuable marketing technology partnership we've added in 2020."

Daniel Pahl

Vice President of Media & Acquisition

Brentwood & Associates

"Measured has proven to be a valuable strategic partner helping us understand the incrementality and contribution of each of our ad channels."

Jay Sung

Operating Partner, CMO

Faherty Brand

"Working with Measured since 2018, we have seen first hand the value of their technology and services. They are great people dedicated to our success"

Alex Faherty

CEO

Soft Surroundings

"The speed with which we've been able to gain insights into our marketing decisions has been amazing."

Gail Buffington

Vice President of Marketing & Analytics

Johnny Was

"In the first 18 months of working with Measured, we doubled our online business."

Rob Trauber

CEO

HIG Growth

"Measured has solved the cross channel attribution problem through a creative approach anchored on really smart experimentation."

Mark Fiske

Operating Partner, Marketing
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Measured is SSAE SOC 2 Compliant. Our policies and procedures have been audited to assure security, availability, processing integrity, confidentiality and privacy. Learn More.

SOC - AICPA - Black
Measured is SSAE SOC 2 Compliant. Our policies and procedures have been audited to assure security, availability, processing integrity, confidentiality and privacy. Learn More.

Measured helps DTC brands make smart media investments

Our easy to use, enterprise-grade software delivers cross-channel source of truth reporting powered by expertly designed incrementality experiments for every marketing channel.
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Unify, organize and harmonize all your marketing data

Understand incremental contribution with Measured

Learn

Reveal incremental contribution of every channel, campaign and tactic

Make decisions based on trusted cross-channel insights with Measured

Grow

Make decisions based on reliable ongoing insights

Connect icon

Connect

Unify, organize and harmonize all your marketing data

Understand incremental contribution with Measured

Learn

Reveal true incremental contribution of every channel, campaign and tactic

Make decisions based on trusted cross-channel insights with Measured

Grow

Make decisions based on reliable ongoing insights

The Measured Intelligence Suite™ of Products for Marketing Attribution

Smart media investment decisions with Measured

mDecisions™

Smart media investment decisions with Measured
Smart media decisions require full portfolio incrementality reporting that grows with your brand

Through flexible and highly customizable dashboards, mDecisions provides detailed cross-channel and granular views into incremental media contribution.

Reconcile marketing spend and sales data daily across all channels. Track performance using key metrics that you choose and generate automated business-critical reports to answer every C-Suite marketing analytics question.

Learn more

mExperiment™

manage experiments systematically and reliably across the media mix is a complex process with Measured
To deploy and manage experiments systematically and reliably across the media mix is a complex process.

Measured executes comprehensive, repeatable and transparent control testing to identify the incremental contribution and scale potential of media.

mExperiment adapts to provide current and trustworthy results that map to your specific growth KPIs. Learn more

manage experiments systematically and reliably across the media mix is a complex process with Measured
Measured marketing data warehouse is a data operating platform purpose-built for analytics

mMDW™

Marketers need all their data in one place, organized for ongoing analysis and reporting.
Measured marketing data warehouse is a data operating platform purpose-built for analytics

Bring your data together from 250+ sources and make it immediately actionable with a data warehouse that is built for marketing analytics.

A source of truth for marketing, mMDW ingests, unifies and stores your data for measurement while offering extensive customization, active monitoring and secure data management services.

Learn more

Incrementality Tool

Could your advertising deliver more business value?

Incrementality Tool

Try the free calculator to reveal how much you could improve your CPO or ROAS by replacing last-click with incrementality measurement.

Apply incrementality to your metrics

Want to Learn More About
Incrementality and Attribution?

We’ve got answers to all your questions about measurement,
experimentation, MMM, MTA and more.

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Learn how our incrementality measurement drives smarter cross-channel media investment decisions.

Awards

Measured - Best measurement or Analytics capability

Best Attribution Tool

Measured - Best attribution tool