Thank-you. We will contact you shortly.

Something went wrong! Please try again later.

Measured™: Marketing Attribution & Incrementality Testing
Marketing attribution and cross-channel reporting investment decisioning platform showing incremental lift of media channels across a portfolio

Incrementality Measurement for Smarter Media Decisions

Get Clarity on the True Incremental contribution across your media mix

Incrementality Measurement for Smarter Media Decisions
Get Clarity on the True Incremental contribution across your media mix
Marketing attribution and cross-channel reporting investment decisioning platform showing incremental lift of media channels across a portfolio

Incrementality Measurement

See the True Incremental Marginal Lift Driven by Your Media Tactics

Test for Efficiency, Identify Waste
Test for Efficiency, Identify Waste
Identify the inefficiencies in your current media portfolio and confidently reallocate your budget.
Test for Scale, Identify Depth
Test for Scale, Identify Depth
Identify depth on current performing tactics and test into new opportunities for scale.
bar graph from Measured's incrementality measurement showing marketing media lift of cohort a vs cohort b test and control experiment
Looking for Marketing Insights to Make Better Media Investment Decisions?

Cross Channel Attribution Reporting

A Unified View of Incremental Performance Across Your Media Portfolio

Measured software: portfolio view for media investment decisions with table pulled out for granular view of channel by channel lift view with business metrics applied
The Source of Truth for  Media Reporting
The Source of Truth for Media Reporting
A single unified view becomes your source of truth for media performance across all online and offline media tactics.
Portfolio View for Investment Decisions
Portfolio View for Investment Decisions
Bring together all disparate marketing tactics into a single unified view for reporting and decisioning based on incremental metrics.

Scenario Planning

Plan for Multiple Scenarios, Forecast and “What-If” Analysis

media scenario planning tool and forecasting software: what if analysis screen view with saturation curves
Scenario Planning + Forecasting
Scenario Planning + Forecasting
Execute new tactics confidently with planning + forecasting tools informed by your true incremental metrics.
What If Analysis
“What If” Analysis
See the financial impact of making shifts in budget across your addressable and non-addressable media channels.
media scenario planning tool and forecasting software: what if analysis screen view with saturation curves

Why Measured?

A Holistic Approach to Media Incrementality Measurement

target proven success 30% increase in marketing spend efficiency
Proven Success, +30% Greater Efficiency
target proven success 30% increase in marketing spend efficiency

Proven Success, +30% Greater Efficiency

always-on data verification and automated integrations
Always-ON Data Verification
always-on data verification and automated integrations

Always-ON Data Verification

trusted independent neutral third-party: vendor agnostic attribution provider
Trusted Independent Neutral Partner
trusted independent neutral third-party: vendor agnostic attribution provider

Trusted Independent Neutral Partner

cross channel industry veterans
Deep Cross-Channel Industry Experience
cross channel industry veterans

Deep Cross-Channel Industry Experience

secure and privacy compliance including CCPA and GDPR
Secure & Privary Compliant, Including CCPA, GDPR
secure and privacy compliance including CCPA and GDPR

Secure & Privary Compliant, Including CCPA, GDPR

dial speed to insights up and running in 30 days
Speed to Insights in Less Than 30 Days
dial speed to insights up and running in 30 days

Speed to Insights in Less Than 30 Days

headshot of Rob Trauber CEO Johnny Was
Johnny Was
Rob Trauber, CEO
"In the first 18 months of working with Measured, we doubled our online business. Measured is a critical partner enabling us to tune into media’s contribution to our growth. We now have a laser focus on the incremental contribution of paid media, providing us the data to make smarter investment decisions."
headshot of Gail Buffington VP Marketing and Analytics Soft Surroundings
Soft Surroundings
Gail Buffington, VP Marketing & Analytics
"The level of partnership we get with Measured is truly top-notch. The team is highly engaged and committed to ensuring success with the product, so I was able to feel completely comfortable with the reliability and accuracy of the data and reporting. The speed with which we’ve been able to gain insights into our marketing decisions has been amazing."
Looking for Marketing Insights to Make Better Media Investment Decisions?

Schedule a Demo

Learn how our incrementality measurement drives smarter cross-channel media investment decisions.