Incrementality Measurement
Built for DTC Brands

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to grow your business

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Incrementality Measurement Built for DTC Brands

Get the answers you need to grow your business

Get a Demo
Best measurement or analytics capability 2020 - Measured

Best Measurement or Analytics Capability

AdExchanger Awards

Best attribution tool - Measured

Best Attribution Tool

Digiday Technology Awards

Best measurement or analytics capability 2020 - Measured
Best Measurement or
Analytics Capability
AdExchanger Awards
Best attribution tool - Measured
Best Attribution Tool
Digiday Technology Awards

Great Brands Trust Measured

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"TechStyle leans heavily on data to drive our ongoing marketing strategy and Measured consistently delivers insights we trust to make ongoing cross-channel media decisions."
Aubrie Richey
TechStyleOS
Aubrie RicheyVP of Media Intelligence
"Shhhh. Don’t tell anyone, but we've been using Measured since early last year, and we grew another 82% with their help. It will be our little secret."
Tony Drockton
Hammitt
Tony DrocktonFounder
"Measured deserves a lot of credit for being WAY out front on incrementality when many vendors in the attribution space were still fixated on multi-touch attribution."
Adam Lovallo
Grow.co
Adam LovalloCo-founder
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Measured Helps DTC Brands Make Smart Media Investments

Our easy to use, enterprise-grade software delivers cross-channel source of truth reporting powered by expertly designed incrementality experiments for every marketing channel.

Reduce hold & scale with Measured
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Connect

Unify, organize and harmonize all your marketing data

Understand incremental contribution with Measured

Learn

Reveal incremental contribution of every channel, campaign and tactic

Make decisions based on trusted cross-channel insights with Measured

Grow

Make decisions based on reliable ongoing insights

Measured Helps DTC Brands Make Smart Media Investments

Our easy to use, enterprise-grade software delivers cross-channel source of truth reporting powered by expertly designed incrementality experiments for every marketing channel.

Connect icon

Connect

Unify, organize and harmonize all your marketing data

Understand incremental contribution with Measured

Learn

Reveal true incremental contribution of every channel, campaign and tactic

Make decisions based on trusted cross-channel insights with Measured

Grow

Make decisions based on reliable ongoing insights

The Measured Intelligence Suite™
of Products for Marketing Attribution

Smart media investment decisions with Measured

mDecisions™

Smart media investment decisions with Measured

Smart media decisions require full portfolio incrementality reporting that grows with your brand.

Through flexible and highly customizable dashboards, mDecisions provides detailed cross-channel and granular views into incremental media contribution.

Reconcile marketing spend and sales data daily across all channels. Track performance using key metrics that you choose and generate automated business-critical reports to answer every C-Suite marketing analytics question.

Learn more

mExperiment™

manage experiments systematically and reliably across the media mix is a complex process with Measured

To deploy and manage experiments systematically and reliably across the media mix is a complex process.

Measured executes comprehensive, repeatable and transparent control testing to identify the incremental contribution and scale potential of media.

mExperiment adapts to provide current and trustworthy results that map to your specific growth KPIs.

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manage experiments systematically and reliably across the media mix is a complex process with Measured
Measured marketing data warehouse is a data operating platform purpose-built for analytics

mMDW™

Marketers need all their data in one place, organized for ongoing analysis and reporting.

Measured marketing data warehouse is a data operating platform purpose-built for analytics

Bring your data together from 250+ sources and make it immediately actionable with a data warehouse that is built for marketing analytics.

A source of truth for marketing, mMDW ingests, unifies and stores your data for measurement while offering extensive customization, active monitoring and secure data management services.

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Incrementality Tool

Could your advertising deliver more business value?

Try the free calculator to reveal how much you could improve your CPO or ROAS by replacing last-click with incrementality measurement.

Calculate Incrementality
Incrementality Tool

We wrote the guide! Learn how to grow your DTC brand with incrementality testing and experiments.

Read
Case Study: Facebook under-reports awareness campaign performance

Case Study: Shinola uses zip level geo-testing to reveal the true value of Facebook prospecting.

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Recent Posts

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What We Learned From 10K Facebook Incrementality Experiments

It would be a shame if we didn’t share with our clients the tremendous value represented by years of aggregated experiment data.

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21 Million Dollar Growth - Measured Inc

It’s the Right Time to Invest In the Future of Measurement

Telescope Partners invests $21M in Measured to validate the business impact of media investments for DTC brands.

Read

Calculator and finance balance sheet

3 Reasons Why CFOs Love Incrementality Measurement and Reporting

Incrementality reveals the impact media investments have on the business metrics CFOs care about.  

Read

See all

Want to Learn More About
Incrementality and Attribution?

We’ve got answers to all your questions about measurement,
experimentation, MMM, MTA and more.

Measured

Want trusted measurement for smart media investment decisions?

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SOC - AICPA - Black
Measured is SSAE SOC 2 Compliant. Our policies and procedures have been audited to assure security, availability, processing integrity, confidentiality and privacy. Learn More.