Measured empowers the growth marketer to test-learn-grow by operationalizing channel incrementality measurement through experimental design.  

We take the pain out of sophisticated media channel experimentation.

 
 

MEASURED INCREMENTALITY

CHANNEL INCREMENTALITY INFORMED THROUGH DESIGN OF EXPERIMENTS

  • Operationalize channel specific experiments to inform causal incremental lift.
  • Platform to deploy Design of Experiments, Analytics & Reporting.
  • Current Channel Focus: Facebook, Retargeting, Catalogue.
 
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MEASURED WAREHOUSE

COLLECT. CENTRALIZE. GOVERN. STORE. DISTRIBUTE.

  • Standardized Marketing Data Warehouse.  
  • Machine Learning powered data cleansing and reconciliation.
  • Data Governance through comprehensive out-of-the-box QA vs. SLAs.
 
 

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TREVOR TESTWUIDE

Co-Founder & CEO

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MADAN BHARADWAJ

Co-Founder & CTO

 

Trevor and Madan are leading experts in the category of advanced attribution drawing on years of experience deploying sophisticated media analytics in complex omni-channel environments. As co-founders of Measured, they are united by a mission to help advertisers harness advanced technology to optimize growth.