Incrementality Measurement for Smarter Media Investment Decisions
Get clarity on the true incremental contribution of every media channel and tactic
Incrementality Measurement for Smarter Media Investment Decisions
Get clarity on the true incremental contribution of every media channel and tactic
TechStyle
"Measured has been the most valuable marketing technology partnership we've added in 2020. We now have a trusted comprehensive cross-channel attribution solution, lining up media investment decisions to incremental metrics."
Rosetta Stone
"Working with Measured for over a year they have proved to be a high value partner to our media planning and optimization practice. The Measured team has world class expertise in cross channel analytics on whom we have relied on to guide our media decisions using their incrementality measurement technology."
Soft Surroundings
"The level of partnership we get with Measured is truly top-notch. The team is highly engaged and committed to ensuring success with the product, so I was able to feel completely comfortable with the reliability and accuracy of the data and reporting. The speed with which we’ve been able to gain insights into our marketing decisions has been amazing."
Johnny Was
"In the first 18 months of working with Measured, we doubled our online business. Measured is a critical partner enabling us to tune into media’s contribution to our growth. We now have a laser focus on the incremental contribution of paid media, providing us the data to make smarter investment decisions."
Birdies
"Measured came highly recommended to the team at Birdies. They have proven to be a valuable strategic partner helping us understand the incrementality and contribution of each of our advertising channels. As we scale our current programs and explore new ones, Measured's insights and recommendations have been invaluable for choosing the best path forward to achieve our marketing and company goals."
HIG Growth
"Measured has solved the cross channel attribution problem through a creative approach anchored on really smart experimentation. Finally, we have a trusted cross channel media reporting tool for our portfolio companies that applies the finance concept of incremental contribution to media portfolio investment decisions."
Drizly
"One year ago, we assessed our options looking for a partner to help us answer the core question: What is the incremental contribution of our marketing spend? We were less intrigued with legacy MMM and MTA solutions, and now one year later we can confirm we made the right choice partnering with Measured to answer this question."
Brentwood Associates
"Measured provides us and our portfolio companies with a trusted common language for finance and marketing to agree on how to best invest in paid media. During the 2020 Covid epidemic they proved to be an invaluable partner helping us navigate a very challenging time in retail."
Lulus
"Cross channel attribution is a difficult problem to solve. Thankfully Measured's creative approach rooted in incrementality measurement has enabled us to unlock cross channel attribution reporting we can trust to inform our media investment decisions."
Anheuser Busch
"We kicked off with Measured 2 1/2 years ago to help our international DTC brands make smarter cross channel attribution decisions. They have proven to be a high value partner, adaptable to the unique requirements of each brand and region. If you are a DTC brand looking to inform media incrementality, I highly recommend Measured."
See the True Incremental Marginal Lift Driven by Your Media Tactics
Test for Efficiency, Identify Waste
Identify the inefficiencies in your current media portfolio and confidently reallocate your budget.
Test for Scale, Identify Depth
Identify depth on current performing tactics and test into new opportunities for scale.
Curious how your last-touch metrics compare to incremental metrics? Find out now!
A Unified View of Incremental Performance Across Your Media Portfolio
The Source of Truth for Media Reporting
A single unified view becomes your source of truth for media performance across all online and offline media tactics.
Portfolio View for Investment Decisions
Bring together all disparate marketing tactics into a single unified view for reporting and decisioning based on incremental metrics.
Scenario Planning
Plan for Multiple Scenarios, Forecast and “What-If” Analysis
Scenario Planning + Forecasting
Execute new tactics confidently with planning + forecasting tools informed by your true incremental metrics.
“What If” Analysis
See the financial impact of making shifts in budget across your addressable and non-addressable media channels.
Why Measured?
A Holistic Approach to Media Incrementality Measurement
Proven Success, +30% Greater Efficiency
Always-ON Data Verification
Trusted Independent Neutral Partner
Deep Cross-Channel Industry Experience
Secure & Privary Compliant, Including CCPA, GDPR
