FAQ    Marketing Data and Technology     How Do I Bring Together Cross Channel Media Reporting?

How Do I Bring Together Cross Channel Media Reporting?

This can be done in a number of ways, but there is no doubt that best-in-class cross-channel reporting is created by collecting and aggregating data via direct vendor-level API based data feeds updated at the daily level.  For vendor without API based data feeds automated email to FTP uploads minimize latency and maximize data accuracy compared with manual data ETL operations.

About the author

Madan Bharadwaj

Expert in advertising measurement, attribution and analytics

Want to Learn More About
Incrementality and Attribution?

We’ve got answers to all your questions about measurement,
experimentation, MMM, MTA and more.