How do I bring together cross channel media reporting?

Trevor Testwuide, Expert in Business Strategy and Marketing Measurement

Published 07/12/2022

This can be done in a number of ways, but there is no doubt that best-in-class cross-channel reporting is created by collecting and aggregating data via direct vendor-level API based data feeds updated at the daily level.  For vendor without API based data feeds automated email to FTP uploads minimize latency and maximize data accuracy compared with manual data ETL operations.