Marketing Measurement
- A guide for creating a brand campaign
- Brand tracking best practices for your brand’s health
- What is cross-channel attribution and why is it difficult?
- Behavioral segmentation guide for building customer loyalty
- The different types of market segmentation & their benefits
- What is A/B testing for media?
- Effective cross-channel marketing to grow your audience
- What is a data warehouse in marketing?
- What is a data clean room?
- How do I bring together cross channel media reporting?
Marketing Incrementality
- What’s the difference between A/B testing and incrementality testing?
- Understanding predictive analytics for marketing
- What is incrementality in marketing?
- Brand tracking best practices for your brand’s health
- Behavioral segmentation guide for building customer loyalty
- What is A/B testing for media?
- Media mix: what it is and which types are best?
- What is data visualization (with examples)?
- What is incrementality testing and how do you measure incrementality?
- What is IDFA (Identifier for Advertisers) and is IDFA going away?
Marketing Data and Technology
- The wonders of marketing automation
- The benefits of data-driven marketing for marketers
- Understanding agile marketing & how to start using it
- Why data quality is important and how to track & measure results
- What is digital media optimization (and how to use it)
- How to create and manage a media budget
- Effective cross-channel marketing to grow your audience
- What is a data warehouse in marketing?
- What is data visualization (with examples)?
- What is AI in marketing and how does it work?
Marketing Attribution
- What is cross-channel attribution and why is it difficult?
- What is digital media optimization (and how to use it)
- How to create and manage a media budget
- Media mix: what it is and which types are best?
- How is marketing ROI (Return on Investment) calculated?
- What is IDFA (Identifier for Advertisers) and is IDFA going away?
- What is marketing attribution software?
- What is multi-touch attribution (MTA)?