Resources

Incrementality Measurement
for Snapchat Ads

See how proven experiments can reveal the true incrementality of Snapchat campaigns.

Blog Posts

Will your media attribution still work?

Are Your AdTech Vendors’ Data Practices Putting You At Risk?

More policy changes, new regulations, and accelerated enforcement are on the way. Will your media attribution still work?

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Measured - Rockerbox Blog

Which Attribution is Best for Optimizing Your Media Spend?

Marketers are being pursued by a growing crowd of measurement providers, making a lot of conflicting claims. 

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Detective investigation board with fingerprints, images, and string

It’s Time to Stop Looking for a Cookie Alternative

Know who isn’t breathing a sigh of relief thanks to Google’s cookie delay? Marketers who already figured out they don’t need to track users to connect ad spend to sales.

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Research and Guides

Incrementality Measurement for Snapchat Ads

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Incrementality Measurement for DTC Marketers

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The State of DTC Marketing Measurement Survey 2022

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Incrementality Measurement for DTC Marketers

We wrote the guide! Learn how to grow your DTC brand with incrementality testing and experiments.

Videos

Strike the Right Balance Between Prospecting and Retargeting
1:36

Insights to challenging questions revealing how to strike the right balance between prospecting and retargeting.

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Retargeting Incrementality Measurement
2:59

How to understand the true incremental contribution of retargeting and determine if you are over investing.

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Impact of the iOS14 Update
3:21

Learn how the loss of the IDFA is going to impact measurement and campaign tracking and why experimentation is even more critical.

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Webinars

Incrementality: Proving Media’s Additive Value

60:00

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Leading DTC Brands Talk Media Attribution

59:00

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Is your Facebook Awareness working better than you think? 

57:04

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Case Studies

Hammitt increases sales 9% with Media Plan Optimizer from Measured

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Honeylove Increases Pinterest Budget 2X After Geo Scale Test

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Google-logo

Home brand reallocates ad spend, increases ROAS 13%.

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Press

Media Coverage - Econsulancy + Measured Incrementality & Attribution

From TV to short-termism? Discussing 2023 ad budgets with the attribution experts

Media Coverage
Press Article - SME + Measured Attribution

How incrementality-based attribution can improve media ROI

Executive Article
AdExchanger - Integrated media & awards company

Why The Next Big Bet On Attribution May Be To … Spend Less On Attribution

Media Coverage

Want to Learn More About
Incrementality and Attribution?

We’ve got answers to all your questions about measurement,
experimentation, MMM, MTA and more.