Thank-you. We will contact you shortly.
Something went wrong! Please try again later.
Measuring display advertising can be a challenge. It’s often difficult to account for views and ad impressions which can contribute to conversion goals driving your business. The most common & easiest method of measuring display advertising is through view-through and click-through measurements provided by the publishers. There are pros and cons to using publisher provided view-through and click-through data:
In order to measure the incremental contribution of the display advertising, marketers must deploy an approach that is catered to the nuances of each programmatic platform.
Trevor is a pioneer and expert in the cross-channel attribution category.