Incrementality-Based Attribution Solutions | Measured

The gold standard for testing, attribution & media optimization

With the Measured Incrementality Platform, you’ll see the real impact of ad spend. Use Incrementality Testing or End-to-End Attribution and Optimization to maximize every ad dollar.

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Incrementality-Based Attribution Solutions | Measured

Always-on, with accurate insights

Right after onboarding, you’ll enjoy full-portfolio attribution that accurately leverages your data, built on our industry gold standard Incrementality Model.

Easy integration and access for everyone

From executives to channel managers, we provide actionable performance insights straight into your team’s existing workflows so they can make impactful decisions with confidence.

Won’t break when change happens

No cookies? No problem! Our pixel-free measurement and analysis technology keeps providing insights even when privacy rules change.

Our solutions meet you
where you are

Need best-in-class incrementality testing to bolster an existing measurement practice, or are you looking to build an all-in-one attribution stack for comprehensive media optimization? We’ve got you covered–with solutions developed by the world’s leading data scientists.

End-to-End Media Attribution and Optimization

  • Automated incrementality-based attribution so you can understand where you’re getting incremental lift.
  • Easily and confidently re-allocate, scale, and optimize your ad spend to maximize ROAS and revenue.
  • Upgrade from outdated platform reporting or multi-touch attribution (MTA) models.
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Incrementality testing
Incrementality testing

Incrementality Testing

  • Enjoy the most advanced geo- and first-party experimentation available.
  • Test any geo-targetable tactic or channel for incremental lift or scale potential.
  • Use our gold-standard testing results to validate and improve your measurement practice.
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Whatever your role, Measured will answer your key questions

  • Executives
    Is advertising helping us achieve our business objectives? How much revenue is really driven by marketing spend? Should we spend more on advertising? Is marketing driving acquisition, retention, or both?
  • Growth Marketers
    How can I prove that marketing is driving sales? How many net-new sales is each channel actually driving? What’s the optimal budget for each channel? Should we be scaling into new channels?
  • Channel Managers
    How can I prove that my channel is driving sales? How can I reallocate my budget to drive more sales? Is there room to invest more in my channel? Which adsets and campaigns are driving more business?
  • Marketing Analysts
    How can we save time managing data streams? What’s an easy way to create forecasting and analysis models? How can I make media performance insights more actionable for the organization? How can we verify marketing spend and performance data?

Get answers to your top marketing questions

Measure the impact of all your advertising against a common business objective

Incrementality allows you to see which media investments are contributing to your preferred KPIs in a directly comparable way, so you can make meaningful business decisions.

Learn more about Attribution

Track your media metrics against leading brands in your category

Compare your brand’s channel allocation, media costs, incremental ROAS, CPO, and more, against 100+ category-leading consumer brands with the Measured Benchmarks dashboard.

Learn about Benchmarks

Automate your most important marketing reports

Save time with dashboards that provide a full-funnel view into how marketing is driving business outcomes - reconciled daily with your sales transaction data.

Learn about Cross Channel Reporting

Measure performance with metrics that matter

Accurately track how media spend drives real business outcomes at each stage of the funnel–every day, across all channels.

Learn more about Cross Channel Attribution

Allocate spend for maximum

Regularly hit your efficiency, growth, and retention targets thanks to automated, customized spend recommendations.

Learn more about Media Plan Optimizer

Spend less time managing, more time marketing

Automate measurement, planning, reporting and more with a fully-managed data hub, making it easy to generate daily in-platform dashboards.

Learn more about Integrations

Beat the algorithms with incrementality

Reveal which campaigns, channels and ads are actually driving conversions so you can optimize for maximum ROAS.

Learn more about Reporting

Scenario plan like the pro that you are

Use incrementality-powered optimization to compare likely outcomes for multiple campaign allocation plans.

Learn more about Media Plan Optimizer

Track your media metrics against similar brands

Compare your brand’s channel allocation, media costs, incremental ROAS, CPO, and more, against 100+ category-leading consumer brands with the Measured Benchmarks dashboard.

Learn more about Benchmarks

Access your brand data the way you want it

Track sales, centralize data, and manage budgets without the headache of data management. Enjoy five different ways to access, organize, and export data to set up an ideal analytics process.

Learn more about Cross Channel Attribution

Save time pulling data from every partner and vendor

Integrated with 300+ data sources, Measured automatically manages ETL, taxonomy, and incrementality values for all your marketing, transaction, and customer data, delivered in a ready-to-use package.

Learn more about Integrations

Full advanced analytics with ‘gold standard’ incrementality

Rapidly inform BI tools, media mix models, regression analysis, and forecasting models with accurate, up-to-date data.

Learn more about Data Replication

Case studies in championing sales and growth.

Our solutions meet you where you are. Find out how.

Incrementality Testing or End-to-End Optimization? See which one best fits your business by arranging an in-depth demo.

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