60% of searches now end without a click. AI is rewriting how people find your brand, and the old ways of measuring what worked are quietly falling apart.

That's where incrementality comes in.

Join Meta's Marketing Science Partner, Ambarish Majumdar, and Measured's VP Solutions Architect, Terence Einhorn, for a live session on why attribution alone can't keep up and what marketers are doing about it.

What you'll walk away with

• Why last click based measurement is losing reliability, and why marketers are turning to incrementality instead
• The difference between correlation and causation, and why incrementality is the key to closing that gap
• How a "suite of truth" combining experiments, modeling, and attribution gives you a fuller picture
• Real findings from Measured's work calibrating attribution against incremental results