Incrementality: Proving Media’s Additive Value
In the world of advertising, a marketer’s job is to incrementally sell more. So how do you answer the age-old question: Did my marketing dollars translate to selling more or would these consumers have purchased anyway? Incrementality testing is the solution; its purpose is to help you calculate your campaign success.
Join the COO of Measured, Nick Stoltz, and Senior Measurement Strategist Lead at Quantcast, Franni Segal, to learn why incrementality testing is a better measurement of performance campaigns, how it works, and how you can set it up to enable clean and actionable results.
- How to choose the type of incremental test to run, from post-hoc testing to PSA tests.
- What are common pitfalls to avoid and best practices you can implement today.
- Real-world examples of successfully produced incremental tests.