Most CTV content tells you what's possible. This webinar shows you what actually happened.
Join Kirk Catlin, Sr. Manager of Acquisition at Patagonia, Henry Robinson, Lead Associate Trading Director at The Trade Desk, and Jarah Burke, VP of Client Partner at Measured, for an honest fireside chat on how Patagonia built a CTV program that drives real incremental revenue and what it took to get there.
You'll walk away with:
- How leading brands are structuring CTV across the full funnel, not just as a retargeting play
- What separates CTV programs that scale from ones that stall
- A practical framework for evaluating and improving your own CTV investment
