Everyone is talking lift and incrementality-but are they the same thing?


In this session we will explore the nuances and set out some best practices for running incrementality and lift measurement studies.

Featured Speakers

Madan Bharadwaj CTO and Cofounder

Madan Bharadwaj

Measured, CTO & Cofounder

Zach Rogers

AdExchanger, Executive Editor

Jay Poropatich

Drizly, VP, Acquisition Marketing

Incrementality Measurement for DTC Marketers

We wrote the guide! Learn how to grow your DTC brand with incrementality testing and experiments.

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