Summary
In this session we will explore the nuances and set out some best practices for running incrementality and lift measurement studies.
Featured Speakers
Madan Bharadwaj
Measured, CTO & Cofounder
Zach Rogers
AdExchanger, Executive Editor
Jay Poropatich
Drizly, VP, Acquisition Marketing
Incrementality Measurement for DTC Marketers
We wrote the guide! Learn how to grow your DTC brand with incrementality testing and experiments.
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