WEBINAR

Everyone is talking lift and incrementality-but are they the same thing?

Summary

In this session we will explore the nuances and set out some best practices for running incrementality and lift measurement studies.

Featured Speakers

Madan Bharadwaj CTO and Cofounder

Madan Bharadwaj

Measured, CTO & Cofounder

Zach Rogers

AdExchanger, Executive Editor

Jay Poropatich

Drizly, VP, Acquisition Marketing

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