Everyone Is Talking Lift and Incrementality – But Are They The Same Thing?
In this session we will explore the nuances and set out some best practices for running incrementality and lift measurement studies.
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- Why Measured
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- Incrementality Testing for Existing Practices
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- Product: Incremental Lift Tests
- Media Planning and Budget Optimization
- Incrementality Intelligence and Benchmarks
- Measured Incrementality Model
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