The End of Attribution

Summary

Webinar detail

Incrementality measurement is digital marketers’ new source of truth

Featured Speakers

Terence Einhorn

Senior Solutions Consultant

Ranjith Palanghat

Director, Product

Clay Cohen

Director, Product Marketing

Incrementality Measurement for DTC Marketers

We wrote the guide! Learn how to grow your DTC brand with incrementality testing and experiments.

Want to Learn More About
Incrementality and Attribution?

We’ve got answers to all your questions about measurement,
experimentation, MMM, MTA and more.

Marketing Incrementality
What is Incrementality Testing and How Do You Measure Incrementality?
How Do You Calculate Incremental Sales Driven by a Media Tactic?
What is Incrementality in Marketing?
What is A/B Testing for Media?

Channel Incrementality
How Do I Measure Incrementality on Display Advertising?
Can I Measure Incrementality on Facebook?
Can I Measure Incrementality for Google?
What is OTT and How Do You Measure OTT Advertising?
How Do I Scale Campaigns on Facebook?
Can I Measure Incrementality on Direct Mail and Catalog?

Marketing Data and Technology
How are Marketing Incrementality Experiments Designed?
How Do I Bring Together Cross Channel Media Reporting?
What is a Data Clean Room?
What is IDFA (Identifier for Advertisers) and is IDFA going away?
What is AI in Marketing and How Does it Work?
What is Data Visualization (with examples)?
What is a Data Warehouse in Marketing?
Pro Tips on How to Use Marketing Analytics

Marketing Measurement
What’s the Difference between Attribution vs Incrementality?
What are the Pros and Cons of Incrementality Testing Versus MMM or MTA?
What is Marketing/Media Mix Modeling (MMM)?
What are the Challenges of Measuring Marketing Effectiveness?
How is Marketing ROI (Return on Investment) Calculated?
Media Mix: What it is and Which Types Are Best?

Marketing Attribution
What is Multi-Touch Attribution (MTA)?
What is Marketing Attribution Software?
What is Cross-Channel Attribution and Why is it Difficult?

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