What’s next for marketing measurement

Incrementality measurement is digital marketers’ new source of truth

end-of-attribution

What’s next for marketing measurement

Incrementality measurement is digital marketers’ new source of truth

img.wp-smiley,img.emoji{display:inline !important;border:none !important;box-shadow:none !important;height:1em !important;width:1em !important;margin:0 .07em !important;vertical-align:-.1em !important;background:none !important;padding:0 !important;}.wp-block-audio figcaption{color:#555;font-size:13px;text-align:center;}.is-dark-theme .wp-block-audio figcaption{color:hsla(0,0%,100%,.65);}.wp-block-code>code{font-family:Menlo,Consolas,monaco,monospace;color:#1e1e1e;padding:.8em 1em;border:1px solid #ddd;border-radius:4px;}.wp-block-embed figcaption{color:#555;font-size:13px;text-align:center;}.is-dark-theme .wp-block-embed figcaption{color:hsla(0,0%,100%,.65);}.blocks-gallery-caption{color:#555;font-size:13px;text-align:center;}.is-dark-theme .blocks-gallery-caption{color:hsla(0,0%,100%,.65);}.wp-block-image figcaption{color:#555;font-size:13px;text-align:center;}.is-dark-theme .wp-block-image figcaption{color:hsla(0,0%,100%,.65);}.wp-block-pullquote{border-top:4px solid;border-bottom:4px solid;margin-bottom:1.75em;color:currentColor;}.wp-block-pullquote__citation,.wp-block-pullquote cite,.wp-block-pullquote footer{color:currentColor;text-transform:uppercase;font-size:.8125em;font-style:normal;}.wp-block-quote{border-left:.25em solid;margin:0 0 1.75em;padding-left:1em;}.wp-block-quote cite,.wp-block-quote footer{color:currentColor;font-size:.8125em;position:relative;font-style:normal;}.wp-block-quote.has-text-align-right{border-left:none;border-right:.25em solid;padding-left:0;padding-right:1em;}.wp-block-quote.has-text-align-center{border:none;padding-left:0;}.wp-block-quote.is-large,.wp-block-quote.is-style-large,.wp-block-quote.is-style-plain{border:none;}.wp-block-search .wp-block-search__label{font-weight:700;}.wp-block-group:where(.has-background){padding:1.25em 2.375em;}.wp-block-separator{border:none;border-bottom:2px solid;margin-left:auto;margin-right:auto;opacity:.4;}.wp-block-separator:not(.is-style-wide):not(.is-style-dots){width:100px;}.wp-block-separator.has-background:not(.is-style-dots){border-bottom:none;height:1px;}.wp-block-separator.has-background:not(.is-style-wide):not(.is-style-dots){height:2px;}.wp-block-table thead{border-bottom:3px solid;}.wp-block-table tfoot{border-top:3px solid;}.wp-block-table td,.wp-block-table th{padding:.5em;border:1px solid;word-break:normal;}.wp-block-table figcaption{color:#555;font-size:13px;text-align:center;}.is-dark-theme .wp-block-table figcaption{color:hsla(0,0%,100%,.65);}.wp-block-video figcaption{color:#555;font-size:13px;text-align:center;}.is-dark-theme .wp-block-video figcaption{color:hsla(0,0%,100%,.65);}.wp-block-template-part.has-background{padding:1.25em 2.375em;margin-top:0;margin-bottom:0;}body{--wp--preset--color--black:#000;--wp--preset--color--cyan-bluish-gray:#abb8c3;--wp--preset--color--white:#fff;--wp--preset--color--pale-pink:#f78da7;--wp--preset--color--vivid-red:#cf2e2e;--wp--preset--color--luminous-vivid-orange:#ff6900;--wp--preset--color--luminous-vivid-amber:#fcb900;--wp--preset--color--light-green-cyan:#7bdcb5;--wp--preset--color--vivid-green-cyan:#00d084;--wp--preset--color--pale-cyan-blue:#8ed1fc;--wp--preset--color--vivid-cyan-blue:#0693e3;--wp--preset--color--vivid-purple:#9b51e0;--wp--preset--color--gtb-color-1:#007bff;--wp--preset--color--gtb-color-2:#6c757d;--wp--preset--color--gtb-color-3:#28a745;--wp--preset--color--gtb-color-4:#dc3545;--wp--preset--color--gtb-color-5:#ffc107;--wp--preset--color--gtb-color-6:#17a2b8;--wp--preset--color--gtb-color-7:#fff;--wp--preset--color--gtb-color-8:#000;--wp--preset--gradient--vivid-cyan-blue-to-vivid-purple:linear-gradient(135deg,rgba(6,147,227,1) 0%,#9b51e0 100%);--wp--preset--gradient--light-green-cyan-to-vivid-green-cyan:linear-gradient(135deg,#7adcb4 0%,#00d082 100%);--wp--preset--gradient--luminous-vivid-amber-to-luminous-vivid-orange:linear-gradient(135deg,rgba(252,185,0,1) 0%,rgba(255,105,0,1) 100%);--wp--preset--gradient--luminous-vivid-orange-to-vivid-red:linear-gradient(135deg,rgba(255,105,0,1) 0%,#cf2e2e 100%);--wp--preset--gradient--very-light-gray-to-cyan-bluish-gray:linear-gradient(135deg,#eee 0%,#a9b8c3 100%);--wp--preset--gradient--cool-to-warm-spectrum:linear-gradient(135deg,#4aeadc 0%,#9778d1 20%,#cf2aba 40%,#ee2c82 60%,#fb6962 80%,#fef84c 100%);--wp--preset--gradient--blush-light-purple:linear-gradient(135deg,#ffceec 0%,#9896f0 100%);--wp--preset--gradient--blush-bordeaux:linear-gradient(135deg,#fecda5 0%,#fe2d2d 50%,#6b003e 100%);--wp--preset--gradient--luminous-dusk:linear-gradient(135deg,#ffcb70 0%,#c751c0 50%,#4158d0 100%);--wp--preset--gradient--pale-ocean:linear-gradient(135deg,#fff5cb 0%,#b6e3d4 50%,#33a7b5 100%);--wp--preset--gradient--electric-grass:linear-gradient(135deg,#caf880 0%,#71ce7e 100%);--wp--preset--gradient--midnight:linear-gradient(135deg,#020381 0%,#2874fc 100%);--wp--preset--duotone--dark-grayscale:url("#wp-duotone-dark-grayscale");--wp--preset--duotone--grayscale:url("#wp-duotone-grayscale");--wp--preset--duotone--purple-yellow:url("#wp-duotone-purple-yellow");--wp--preset--duotone--blue-red:url("#wp-duotone-blue-red");--wp--preset--duotone--midnight:url("#wp-duotone-midnight");--wp--preset--duotone--magenta-yellow:url("#wp-duotone-magenta-yellow");--wp--preset--duotone--purple-green:url("#wp-duotone-purple-green");--wp--preset--duotone--blue-orange:url("#wp-duotone-blue-orange");--wp--preset--font-size--small:13px;--wp--preset--font-size--medium:20px;--wp--preset--font-size--large:36px;--wp--preset--font-size--x-large:42px;}.has-black-color{color:var(--wp--preset--color--black) !important;}.has-cyan-bluish-gray-color{color:var(--wp--preset--color--cyan-bluish-gray) !important;}.has-white-color{color:var(--wp--preset--color--white) !important;}.has-pale-pink-color{color:var(--wp--preset--color--pale-pink) !important;}.has-vivid-red-color{color:var(--wp--preset--color--vivid-red) !important;}.has-luminous-vivid-orange-color{color:var(--wp--preset--color--luminous-vivid-orange) !important;}.has-luminous-vivid-amber-color{color:var(--wp--preset--color--luminous-vivid-amber) !important;}.has-light-green-cyan-color{color:var(--wp--preset--color--light-green-cyan) !important;}.has-vivid-green-cyan-color{color:var(--wp--preset--color--vivid-green-cyan) !important;}.has-pale-cyan-blue-color{color:var(--wp--preset--color--pale-cyan-blue) !important;}.has-vivid-cyan-blue-color{color:var(--wp--preset--color--vivid-cyan-blue) !important;}.has-vivid-purple-color{color:var(--wp--preset--color--vivid-purple) !important;}.has-black-background-color{background-color:var(--wp--preset--color--black) !important;}.has-cyan-bluish-gray-background-color{background-color:var(--wp--preset--color--cyan-bluish-gray) !important;}.has-white-background-color{background-color:var(--wp--preset--color--white) !important;}.has-pale-pink-background-color{background-color:var(--wp--preset--color--pale-pink) !important;}.has-vivid-red-background-color{background-color:var(--wp--preset--color--vivid-red) !important;}.has-luminous-vivid-orange-background-color{background-color:var(--wp--preset--color--luminous-vivid-orange) !important;}.has-luminous-vivid-amber-background-color{background-color:var(--wp--preset--color--luminous-vivid-amber) !important;}.has-light-green-cyan-background-color{background-color:var(--wp--preset--color--light-green-cyan) !important;}.has-vivid-green-cyan-background-color{background-color:var(--wp--preset--color--vivid-green-cyan) !important;}.has-pale-cyan-blue-background-color{background-color:var(--wp--preset--color--pale-cyan-blue) !important;}.has-vivid-cyan-blue-background-color{background-color:var(--wp--preset--color--vivid-cyan-blue) !important;}.has-vivid-purple-background-color{background-color:var(--wp--preset--color--vivid-purple) !important;}.has-black-border-color{border-color:var(--wp--preset--color--black) !important;}.has-cyan-bluish-gray-border-color{border-color:var(--wp--preset--color--cyan-bluish-gray) !important;}.has-white-border-color{border-color:var(--wp--preset--color--white) !important;}.has-pale-pink-border-color{border-color:var(--wp--preset--color--pale-pink) !important;}.has-vivid-red-border-color{border-color:var(--wp--preset--color--vivid-red) !important;}.has-luminous-vivid-orange-border-color{border-color:var(--wp--preset--color--luminous-vivid-orange) !important;}.has-luminous-vivid-amber-border-color{border-color:var(--wp--preset--color--luminous-vivid-amber) !important;}.has-light-green-cyan-border-color{border-color:var(--wp--preset--color--light-green-cyan) !important;}.has-vivid-green-cyan-border-color{border-color:var(--wp--preset--color--vivid-green-cyan) !important;}.has-pale-cyan-blue-border-color{border-color:var(--wp--preset--color--pale-cyan-blue) !important;}.has-vivid-cyan-blue-border-color{border-color:var(--wp--preset--color--vivid-cyan-blue) !important;}.has-vivid-purple-border-color{border-color:var(--wp--preset--color--vivid-purple) !important;}.has-vivid-cyan-blue-to-vivid-purple-gradient-background{background:var(--wp--preset--gradient--vivid-cyan-blue-to-vivid-purple) !important;}.has-light-green-cyan-to-vivid-green-cyan-gradient-background{background:var(--wp--preset--gradient--light-green-cyan-to-vivid-green-cyan) !important;}.has-luminous-vivid-amber-to-luminous-vivid-orange-gradient-background{background:var(--wp--preset--gradient--luminous-vivid-amber-to-luminous-vivid-orange) !important;}.has-luminous-vivid-orange-to-vivid-red-gradient-background{background:var(--wp--preset--gradient--luminous-vivid-orange-to-vivid-red) !important;}.has-very-light-gray-to-cyan-bluish-gray-gradient-background{background:var(--wp--preset--gradient--very-light-gray-to-cyan-bluish-gray) !important;}.has-cool-to-warm-spectrum-gradient-background{background:var(--wp--preset--gradient--cool-to-warm-spectrum) !important;}.has-blush-light-purple-gradient-background{background:var(--wp--preset--gradient--blush-light-purple) !important;}.has-blush-bordeaux-gradient-background{background:var(--wp--preset--gradient--blush-bordeaux) !important;}.has-luminous-dusk-gradient-background{background:var(--wp--preset--gradient--luminous-dusk) !important;}.has-pale-ocean-gradient-background{background:var(--wp--preset--gradient--pale-ocean) !important;}.has-electric-grass-gradient-background{background:var(--wp--preset--gradient--electric-grass) !important;}.has-midnight-gradient-background{background:var(--wp--preset--gradient--midnight) !important;}.has-small-font-size{font-size:var(--wp--preset--font-size--small) !important;}.has-medium-font-size{font-size:var(--wp--preset--font-size--medium) !important;}.has-large-font-size{font-size:var(--wp--preset--font-size--large) !important;}.has-x-large-font-size{font-size:var(--wp--preset--font-size--x-large) !important;}.btn.loadMoreBtn:hover,.btn.loadMoreBtn:focus,.btn.loadMoreBtn:active{color:#fff;text-decoration:none;}.btn.loadMoreBtn:hover:after{width:100%;}.btn.loadMoreBtn:after{height:100%;left:0;top:0;width:0;position:absolute;content:"";z-index:-1;transition:all .4s ease 0s;background:#d25b3c;border-radius:5px;}.top-toolbar{position:fixed;top:0;z-index:999;padding:0 !important;display:flex;width:100%;height:68px;background-image:linear-gradient(to right,#f7c35d 0%,#cc4a36 100%);vertical-align:center;}.calculator-body{padding-top:68px;}.toolbar-measured-icon-mobile{height:26px;margin:22px 6px 26px 26px;display:none;}.toolbar-measured-icon-mobile:hover{cursor:pointer;}.toolbar-measured-icon{height:29px;margin:19px 5px 23px 23px;}.toolbar-measured-icon:hover{cursor:pointer;}.toolbar-spacer{flex:1 1 auto;}.toolbar-btn-get-demo{background-color:rgba(234,108,48,0);border-radius:4px;border:2px solid white;margin-top:16px;margin-bottom:15px;margin-right:38px;height:33px;width:126px;color:#fff;font-family:Roboto,sans-serif;font-size:15px;font-weight:700;line-height:18px;outline:none;}.toolbar-btn-get-demo > a{color:white;text-underline:none;}.toolbar-btn-get-demo > a:hover{color:white !important;text-underline:none !important;}.incr-calc-footer{width:100%;height:41px;background-image:linear-gradient(to right,#f7c35d 0%,#cc4a36 100%);display:flex;box-shadow:none !important;}.incr-calc-footer-twitter-link{height:23px;width:27px;margin-left:27px;margin-top:9px;}.incr-calc-footer-twitter-link-mobile{height:23px;width:27px;margin-left:13px;margin-top:9px;}.incr-calc-footer-twitter{height:23px;width:27px;}.incr-calc-footer-linkedin-link{height:27px;width:27px;margin-top:6px;margin-bottom:6px;margin-left:24px;}.incr-calc-footer-linkedin-link-mobile{height:27px;width:27px;margin-top:6px;margin-bottom:6px;margin-right:13px;}.incr-calc-footer-linkedin{height:27px;width:27px;}.incr-calc-footer-text-wrapper{display:flex;vertical-align:center;margin-right:27px;}.incr-calc-footer-text{color:white !important;margin-top:11px;font-family:Roboto,sans-serif;font-size:11px;font-weight:400;line-height:19px;}.incr-calc-footer-text > a{color:white;text-underline:none;}.footer-link:hover{color:white !important;text-underline:white !important;}.top-banner{position:relative;display:flex;height:37.75vw;background-image:url("https://www.measured.com/images/top-banner-img.png");background-repeat:no-repeat;background-size:cover;}.top-banner.nitro-lazy{background-image:none !important;}.banner-left{display:flex;max-width:45vw;}.banner-right{display:flex;margin:auto;}.top-banner-img-wrapper{position:relative;margin-left:auto;margin-right:auto;}.top-banner-img{width:45vw;display:flex;margin-top:auto;margin-bottom:auto;}.left-rectangle{z-index:1;float:right;height:19vw;width:43.5vw;background:rgba(33,33,33,.4);backdrop-filter:blur(5px);position:relative;left:0;margin-top:auto;margin-bottom:auto;}.left-rectangle-content{display:flex;margin-left:auto;margin-right:auto;width:26vw;flex-flow:column;}.right-triangle{float:right;width:0;height:0;border-top:9.5vw solid transparent;border-left:6.5vw solid rgba(33,33,33,.4);border-bottom:9.5vw solid transparent;position:relative;box-shadow:inset 0 0 40px 40px rgba(33,33,33,.4);margin-top:auto;margin-bottom:auto;}#right-triangle{backdrop-filter:blur(5px);}.banner-title{position:relative;width:34vw;height:2.65vw;color:#fff;font-family:"Roboto",sans-serif;font-size:2.3vw !important;font-weight:400 !important;margin-top:1.1vw;margin-bottom:1.67vw;}.banner-text-wrapper{width:23vw;height:3.6vw;font-family:"Roboto Medium",sans-serif;margin-top:0;}.banner-text{color:#fff;font-size:1.2vw;font-weight:500;}.banner-text-accent{color:#e66f2e !important;}.banner-subtext-wrapper{width:26vw;height:3.5vw;color:#fff;font-family:"Roboto Medium",sans-serif;font-size:1vw;font-weight:500;line-height:1.4;margin-top:1vw;}.banner-calc-btn-wrapper{margin-top:1vw;}.banner-btn-calculate{width:250px;height:47px;border:0;border-radius:4px;background-color:#ea6c30;color:white;font-family:Roboto,sans-serif;font-size:22px;font-weight:500;line-height:19px;outline:none;}.info-tab-wrapper{display:flex;horiz-align:center;flex-flow:column;height:auto;}.tab-headers{margin:41px auto;}.btn-incr-info{width:323px;height:46px;border:1px solid #ea6c30 !important;border-radius:8px 0 0 8px;outline:none !important;}.btn-xc-attrib-info{width:322px;height:46px;border-radius:0 8px 8px 0;border:1px solid #ea6c30 !important;outline:none !important;}.btn-active{background-color:#ea6c30;color:white;font-family:Roboto,sans-serif;font-size:16px;font-weight:600;line-height:19px;transition:background-color .2s ease;}.btn-inactive{background-color:#fff;color:#ea6c30;font-family:Roboto,sans-serif;font-size:16px;font-weight:400;line-height:19px;position:relative;}.info-tab-content-wrapper{display:flex;flex-flow:row;height:500px;}.info-tab-img-wrapper{float:left;margin-left:auto;}.info-tab-incr-img{height:57px;width:90px;margin-right:32px;margin-top:7px;}.info-tab-xc-img{width:78px;height:70px;margin-right:32px;margin-top:12px;}#incr-info,#xc-info{display:flex;flex:1;margin-left:auto;margin-right:auto;max-width:58vw;}.info-tab-content{float:left;margin-left:35px;margin-right:auto;max-width:631px;padding-bottom:47px;}.info-tab-content-title{margin-top:0;margin-bottom:11px;color:#4e5761;font-family:"Roboto Medium",sans-serif;font-size:23px;font-weight:500;line-height:24px;}.info-tab-content-title > a{text-decoration:none !important;}.info-tab-title-link{color:#4e5761 !important;}.info-tab-title-link:hover{color:#4e5761 !important;text-underline:none !important;}.info-tab-content-subtitle{color:#4e5761;font-family:Roboto,sans-serif;font-weight:700;font-size:16px;line-height:24px;margin-bottom:10px;margin-top:0;}.info-tab-content-text{color:#4e5761;font-family:Roboto,sans-serif;font-size:16px;font-weight:400;line-height:24px;}.incr-calculator-wrapper{width:100%;display:flex;flex-flow:column;margin-top:41px;background-color:#f6f6f6;}.incr-calculator-title{display:inline-block;height:41px;color:#31383f;font-family:"Roboto",sans-serif;font-size:34px;font-weight:400;margin-left:auto;margin-right:auto;margin-top:32px;}.incr-calc-subtitle{display:inline-block;margin-left:auto;margin-right:auto;margin-bottom:21px;height:32px;color:#31383f;font-family:"Roboto",sans-serif;font-size:16px;font-weight:400;line-height:32px;}.incr-calc-stepper{display:flex;margin-left:auto;margin-right:auto;margin-bottom:41px;}.incr-step-1-circle{height:27px;width:27px;border-radius:50%;background-color:#ea6c30;text-align:center;}.incr-step-2-circle{height:27px;width:27px;border-radius:50%;background-color:#ea6c30;text-align:center;margin-left:-2px;}.incr-step-2-circle-disabled{height:27px;width:27px;border-radius:50%;background-color:#d8d8d8;text-align:center;margin-left:-2px;}.incr-step-1-rectangle{height:7px;width:27px;position:relative;margin-top:11px;margin-left:-2px;background-color:#ea6c30;}.incr-step-1-rectangle-disabled{height:7px;width:27px;position:relative;margin-top:11px;margin-left:-2px;background-color:#d8d8d8;}.incr-step-2-rectangle{height:7px;width:27px;position:relative;margin-top:11px;background-color:#ea6c30;}.incr-step-2-rectangle-disabled{height:7px;width:27px;position:relative;margin-top:11px;background-color:#d8d8d8;}.step-number{margin-top:5px;color:white;font-family:Roboto,sans-serif;font-weight:700;font-size:14px;}.step-number-disabled{margin-top:5px;color:#828282;font-family:Roboto,sans-serif;font-weight:700;font-size:14px;}.step-title-wrapper{margin-left:auto;margin-right:auto;display:flex;vertical-align:center;width:646px;border-bottom:2px solid #cfcfcf;margin-bottom:16px;}.step-title-text{height:24px;color:#ea6c30;font-family:Roboto,sans-serif;font-size:23px;font-weight:700;line-height:24px;margin-left:auto;margin-right:auto;margin-bottom:5px;}.step-1-input-wrapper{margin-left:auto;margin-right:auto;margin-bottom:30px;}.step-2-input-wrapper{margin-left:auto;margin-right:auto;margin-bottom:41px;}.step-1-input-wrapper-mobile{margin-left:auto;margin-right:auto;margin-bottom:30px;display:none;}.step-2-input-wrapper-mobile{margin-left:auto;margin-right:auto;margin-bottom:41px;display:none;}.step-input-wrapper{margin-left:auto;margin-right:auto;margin-bottom:46px;}.step-input-error{color:red;}.step-1-input,#step-1-form,.step-2-input{display:flex;margin-left:auto;margin-right:auto;}#step-1-form{flex-flow:column;}#step-2-form{display:flex;flex-flow:column;}#step-1-input-hidden,#step-1-input-hidden-mobile{display:none;}#step-1-action{margin-left:auto;margin-right:auto;margin-top:20px;}#step-2-action,#step-2-action-mobile{margin-left:auto;margin-right:auto;margin-top:30px;}#step-1-form-mobile,#step-2-form-mobile{display:none;}.step-input,.step-input-header-wrapper{display:flex;flex-flow:row;}.step-input-header{border:none;padding-top:0 !important;padding-left:0 !important;width:250px;height:27px;text-align:center;color:#4e5761;font-family:Roboto,sans-serif;font-size:14px;font-weight:700;line-height:24px;}.step-input-header-left{margin-right:15px;}.step-input-header-right{margin-left:15px;}.step-input-required-msg{width:528px;height:19px;margin-top:-13px;margin-bottom:13px;color:#4e5761;font-family:Roboto,sans-serif;font-size:12px;font-weight:400;line-height:19px;}.step-input-key{display:flex;float:left;margin-right:0;margin-bottom:20px;text-align:right;width:max-content;}.input-key{color:#4e5761;font-family:Roboto,sans-serif;font-size:23px;font-weight:400;line-height:19px;margin-top:auto;margin-bottom:auto;height:max-content;}.step-input-value-prefix{color:#4e5761;font-family:Roboto,sans-serif;font-size:23px;font-weight:400;line-height:19px;margin-top:auto;margin-bottom:auto;}.step-input-value{float:left;margin-bottom:20px;margin-left:16px;}.step-input-value-col2{margin-left:13px !important;}.step-input-value > input{height:41px;width:250px;border:2px solid #ea6c30;border-radius:4px;color:#4e5761;padding-left:38px;-webkit-appearance:none;-moz-appearance:textfield;font-family:Roboto,sans-serif;font-size:23px;font-weight:400;line-height:19px;}.step-input-value > input::placeholder{padding-top:8px;height:22px;color:#dbdbdb;font-family:Roboto,sans-serif;font-size:23px;font-weight:400;line-height:19px;padding-left:-38px;}.social-media-links-mobile{display:none;background:linear-gradient(to right,#f7c35d 0%,#cc4a36 100%);}.step-input-field-prefix{position:relative;left:30px;width:fit-content;}.step-2-input-field-prefix{position:relative;left:30px;width:fit-content;}.step-action-wrapper{display:flex;margin-left:auto;margin-right:auto;}.btn-step-action,.btn-step-1-action,.btn-step-2-action-calculate{height:45px;width:250px;color:#fff;background-color:#ea6c30;border:none;border-radius:4px;font-family:Roboto,sans-serif;font-size:20px;font-weight:700;line-height:19px;}.btn-step-action-disabled{height:47px;width:250px;color:#fff !important;background-color:#ababab !important;border:none;border-radius:4px;font-family:Roboto,sans-serif;font-size:20px;font-weight:700;line-height:19px;}.btn-step-2-action-back{color:#ea6c30 !important;background-color:#fff !important;border:1px solid #ea6c30;margin-right:27px;}#step-2-required-fields-text{color:#4e5761;font-family:Roboto,sans-serif;font-size:13px;font-weight:400;line-height:19px;text-align:left;padding-left:20px !important;padding-top:0 !important;padding-bottom:0 !important;}.incr-calc-disclaimer{margin:13px auto 47px;text-align:center;max-width:45%;}.incr-calc-disclaimer-text{color:#4e5761;font-family:Roboto,sans-serif;font-size:11px;font-weight:400;line-height:19px;}body{padding:0 !important;}.result-top-banner{display:flex;margin-top:68px;flex-flow:row;margin-left:auto;margin-right:auto;}.incr-score-wrapper{margin-left:auto;text-align:center;vertical-align:center;float:left;height:130px;width:130px;margin-right:41px;}.incr-score{position:relative;top:-87px;}.incr-score:hover{cursor:pointer;}.progress-ring__circle{transition:1s stroke-dashoffset;transform:rotate(-90deg);transform-origin:50% 50%;}.score-good{color:#19ac49;}.score-ok{color:#eabd9a !important;}.score-avg{color:#f18735 !important;}.score-bad{color:#f91d0a !important;}.stroke-good{stroke:#19ac49;fill:#e8ffef;stroke-linecap:round;}.stroke-avg{stroke:#f18735 !important;fill:rgba(255,244,214,.71);stroke-linecap:round;}.stroke-bad{stroke:#f91d0a !important;fill:#ffe1e1;stroke-linecap:round;}.incr-score{height:47px;margin-top:35px;font-family:"Futura Bk BT",sans-serif;font-size:47px;font-weight:700;}.top-banner-content{float:left;width:376px;margin-right:auto;min-height:143px;margin-bottom:61px;}.top-banner-title{color:#31383f;font-family:"Roboto Medium",sans-serif;font-size:38px;font-weight:500;margin-bottom:5px;width:max-content;}.top-banner-title-info{font-size:14px;vertical-align:text-top;font-weight:900;height:18px;}.top-banner-title-info:hover{cursor:pointer;}.top-banner-message{margin-top:7px;color:#4e5761;font-family:Roboto,sans-serif;font-size:11px;font-weight:400;line-height:19px;margin-bottom:22px;}.btn-recalculate{width:145px;height:34px;border-radius:16px;border:none;background-color:#eaeaea;color:#7e7e7e;font-family:"Futura Md BT",sans-serif;font-size:14px;font-weight:500;}.btn-recalculate:hover{background-color:#ea6c30;color:#fff;}.result-table-title-wrapper{display:flex;max-width:60%;margin-left:auto;margin-right:auto;margin-bottom:35px;border-bottom:1px solid #4d5761;vertical-align:bottom;}.result-table-title{color:#31383f;font-family:Roboto,sans-serif;font-size:23px;font-weight:700;padding-bottom:3px;}.result-period{color:#70797d;font-family:Roboto,sans-serif;font-size:13px;font-weight:400;line-height:9px;position:relative;top:13px;}.result-hero-metrics-wrapper{display:flex;flex-flow:row;margin-left:auto;margin-right:auto;margin-bottom:34px;max-width:60vw;}.hero-metric{display:inline-block;text-align:left;margin-right:15px;}.hero-metric-title{color:#31383f;font-family:Roboto,sans-serif;font-size:18px;font-weight:700;line-height:10px;}.hero-metric-holder{width:278px;background-color:#f6f6f6;margin-top:3px;height:max-content;display:flex;justify-content:center;}.hero-metric-left,.hero-metric-right{display:flex;flex-flow:column;width:max-content;margin-left:20px;margin-right:20px;}.hero-metric-inner-title{color:#70797d;font-family:"Roboto Medium",sans-serif;font-size:15px;font-weight:500;margin-top:8px;margin-bottom:5px;padding-bottom:5px;text-align:center;}.hero-metric-value{color:#31383f;font-family:"Roboto Medium",sans-serif;font-size:18px;font-weight:500;margin-bottom:10px;text-align:center;}.result-table-wrapper{max-width:45%;margin-left:auto;margin-right:auto;margin-bottom:15px;text-align:left;padding-left:27.5%;padding-right:27.5%;}.result-table-wrapper > table{width:45vw;}.result-table-wrapper > table > * > tr > td{border:none;}.result-table-wrapper > table > thead > tr > td{border-bottom:1px solid #4d5761;}.result-table-wrapper > table > tbody > tr:last-child{border-bottom:1px solid #4d5761;}.result-table-wrapper > table > thead > tr > td{color:#31383f;font-family:"Roboto Medium",sans-serif;font-size:14px;font-weight:500;padding-top:0;padding-bottom:8px;padding-left:15px;}.result-table-wrapper > table > tbody > tr > td:first-child{color:#31383f;font-family:"Roboto Medium",sans-serif;font-size:15px;font-weight:500;padding:12px 0 14px 15px;}.popover-demo-link{color:#4d5761;}.popover-demo-link:hover{cursor:pointer;color:#ea6c30;text-decoration:underline;}.popover-body{--maxContent:max-content;width:calc(var(--maxContent) + 10px) !important;}.popover-action-text-wrapper{max-width:220px;}#td-channel-title{color:#31383f;font-family:"Roboto Medium",sans-serif;font-size:13px;font-weight:500;padding-top:0;padding-bottom:8px;padding-left:15px;padding-right:0 !important;}#td-media-spend-title{color:#31383f;font-family:"Roboto Medium",sans-serif;font-size:13px;font-weight:500;padding-top:0;padding-bottom:8px;padding-left:0 !important;}#td-media-spend{color:#31383f;font-family:Roboto,sans-serif;font-size:15px;font-weight:400;padding:12px 28px 13px 0;}#td-sales-i-title{color:#31383f;font-family:"Roboto Medium",sans-serif;font-size:13px;font-weight:500;padding-top:0;padding-bottom:8px;padding-left:2px;}#td-sales-i{color:#31383f;font-family:Roboto,sans-serif;font-size:15px;font-weight:400;padding:12px 23px 13px 2px;}#td-sales-lt-title{color:#31383f;font-family:"Roboto Medium",sans-serif;font-size:13px;font-weight:500;padding-top:0;padding-bottom:8px;padding-left:0;padding-right:0 !important;}#td-sales-lt{color:#31383f;font-family:Roboto,sans-serif;font-size:15px;font-weight:400;padding:12px 0 13px;}#td-cpo-target-title,#td-cpo-lt-title,#td-cpo-i-title{color:#31383f;font-family:"Roboto Medium",sans-serif;font-size:13px;font-weight:500;padding-top:0;padding-bottom:8px;padding-left:0;}#td-cpo-lt,#td-cpo-target{color:#31383f;font-family:Roboto,sans-serif;font-size:15px;font-weight:400;padding:12px 18px 13px 0;}#td-cpo-i{color:#31383f;font-family:Roboto,sans-serif;font-size:15px;font-weight:400;padding:12px 27px 13px 0;}#td-action-title{color:#31383f;font-family:"Roboto Medium",sans-serif;font-size:13px;font-weight:500;padding-top:0;padding-bottom:8px;padding-left:0;}#td-action{color:#31383f;font-family:"Roboto",sans-serif;font-size:15px;font-weight:700;padding-top:12px;padding-bottom:13px;padding-left:0;}.td-action-hover:hover{cursor:pointer;}.action-good{color:#19ac49 !important;}.action-avg{color:#ec934e !important;}.action-bad{color:#f91d0a !important;}.result-disclaimer-wrapper{display:flex;flex-flow:column;width:45%;margin-left:auto;margin-right:auto;text-align:center;}.bottom-recalculate-wrapper{display:flex;margin:30px auto 45px;width:max-content;}.result-testimonials-wrapper{display:flex;flex-flow:column;width:100%;background-image:url("https://www.measured.com/images/top-banner-img.png");background-size:cover;}.result-testimonials-wrapper.nitro-lazy{background-image:none !important;}.result-testimonials-carousel{width:927px;margin:33px auto 22px;display:flex;}.result-testimonials{display:flex;flex-flow:row;margin:33px auto 22px;}.result-testimonial-card{float:left;width:293px !important;border-radius:6px;border:none;background-color:white;margin-right:8px;margin-left:8px;text-align:left;flex:1;}.slick-list{display:flex !important;}.slick-track{display:flex !important;}.author-image-logo-wrapper{display:flex;flex-flow:row;align-items:center;}.client-logo-wrapper{height:150px;align-items:center;display:flex;}.client-logo{max-width:150px;background-size:contain;display:flex;margin-right:30px;}.image-testimonial-author{height:75px;width:75px;border-radius:50%;border:2px solid #ea6c30;margin-left:15px;margin-top:15px;margin-bottom:15px;display:flex;flex-flow:row;}.img-testimonial-author{height:100%;width:100%;border-radius:50%;}.testimonial-author-details{margin-left:15px;margin-bottom:15px;}.client-name{color:#4e5761;font-family:Roboto,sans-serif;font-size:12px;font-weight:700;line-height:21px;}.author-name{color:#838383;font-family:Roboto,sans-serif;font-size:13px;font-weight:400;line-height:21px;margin-bottom:15px;}.testimonial-text{margin-left:15px;margin-right:15px;margin-bottom:15px;text-align:left;color:#4e5761;font-family:Roboto,sans-serif;font-size:14px;font-weight:400;line-height:21px;}.bottom-message-wrapper{width:62.5vw;display:flex;flex-flow:column;margin-left:auto;margin-right:auto;margin-bottom:45px;text-align:center;border-radius:6px;background-color:rgba(47,47,47,.8);}.bottom-message{color:#fff;font-family:"Roboto",sans-serif;font-size:32px;font-weight:500;margin:15px 29px 30px;}.learn-more-wrapper{width:100%;margin-bottom:22px;}.btn-learn-more{margin-left:auto;margin-right:auto;width:278px;height:52px;border-radius:4px;background-color:#ea6c30;color:#fff;font-family:Roboto,sans-serif;font-size:22px;font-weight:700;line-height:21px;border:none;}.btn-learn-more-link{color:white !important;text-underline:none !important;}.btn-learn-more-link:hover{color:white !important;text-underline-mode:none !important;}.btn-learn-more-text{color:#fff !important;font-family:Roboto,sans-serif;font-size:22px;font-weight:700;line-height:21px;}.btn-learn-more-text:hover{text-underline:none;color:white !important;}#mobile-only{display:none;height:0 !important;width:0 !important;}@media screen and (max-width: 1060px){#mobile-only{display:block;}.banner-left{max-width:unset;margin-top:6vw;}.top-banner-img-wrapper{margin-top:6vw;}.left-rectangle-content{width:96vw;}.right-triangle{display:none !important;}.left-rectangle{width:100%;text-align:center;}.banner-title{line-height:1.2;}.banner-title,.banner-text-wrapper,.banner-subtext-wrapper,.banner-calc-btn-wrapper{margin-left:auto;margin-right:auto;width:auto;height:auto;overflow:hidden;}.banner-calc-btn-wrapper{width:50vw;}.top-banner{background:url("https://www.measured.com/images/top-banner-img-vertical.png") no-repeat;--maxHeight:max-content;height:calc(var(--maxHeight) + 75px) !important;width:100%;background-size:cover;flex-flow:column-reverse;}.top-banner.nitro-lazy{background-image:none !important;}.top-banner-img{width:96vw;height:unset;}.left-rectangle{height:auto;margin-bottom:150px;}.banner-btn-calculate{margin-left:auto;margin-right:auto;margin-bottom:30px !important;}.right-triangle{display:none;}.btn-incr-info,.btn-xc-attrib-info{width:100%;border-radius:0;}.btn-inactive{top:0;}.info-tab-content-wrapper{height:auto !important;margin-left:8px;margin-right:8px;}.info-tab-content{padding-bottom:0;}.info-tab-wrapper{--maxContent:max-content;height:max-content !important;}#incr-info,#xc-info{padding-bottom:0 !important;}.incr-calculator-title{height:auto;width:auto;line-height:60px;overflow:hidden;text-align:center;margin-bottom:15px;}.step-title-wrapper{width:100%;}#step-1-form,#step-2-form{display:none;}#step-1-form-mobile,#step-2-form-mobile{display:flex;flex-flow:column;}.step-input-value > input{margin-left:auto;margin-right:auto;width:90%;}.step-input-value-col2 > input{margin-left:auto;margin-right:auto;width:90%;}.step-input-key{margin-left:auto;margin-right:auto;margin-bottom:5px;text-align:left;width:90%;}.step-input{flex-flow:column;}.step-input-required-msg{padding-left:38px;}.input-key{margin-bottom:5px;}.btn-step-2-action-back{color:#ea6c30;background-color:#fff;border:2px solid #ea6c30;}.btn-recalculate{background-color:#ea6c30;color:#fff;}.result-hero-metrics-wrapper{align-items:center;flex-flow:column;max-width:60vw;width:100%;}.hero-metric{margin-bottom:15px;width:50vw;margin-left:auto;margin-right:auto;}.hero-metric-holder{width:100%;}.hero-metric-left{margin-left:20px;margin-right:auto;}.hero-metric-right{margin-right:20px;margin-left:auto;text-align:right;}.result-table-wrapper{display:block;width:96vw;overflow:hidden;max-width:100vw;overflow-x:auto;padding-left:unset;padding-right:unset;}.result-table-wrapper > table{width:100%;}.result-testimonials{flex-flow:column;}.result-testimonial-card{border-radius:6px;border:none;background-color:white;text-align:left;height:max-content;float:none;padding:8px;margin-bottom:12px;}.bottom-message-wrapper{width:96vw;}}html{font-size:100%;}@media screen and (max-width: 768px){#mobile-only{display:block;}.top-toolbar{height:75px;}.toolbar-measured-icon-mobile{margin:19px 9px 14px 20px;}.toolbar-btn-get-demo{margin-top:19px;}.toolbar-measured-icon{display:none;}.toolbar-measured-icon-mobile{margin-left:20px;display:block;}.toolbar-btn-get-demo{margin-right:20px;}.top-banner{background:url("https://www.measured.com/images/top-banner-img-vertical.png") no-repeat;--maxHeight:max-content;height:calc(var(--maxHeight) + 75px) !important;width:auto;flex-flow:column-reverse;}.top-banner.nitro-lazy{background-image:none !important;}.left-rectangle{height:auto;margin-bottom:0;top:0;}.banner-title{font-size:8vw;line-height:1.4;}.banner-text-wrapper{width:96vw;margin-top:20px;}.banner-text{font-size:5vw;}.banner-subtext-wrapper{font-size:3vw;margin-left:12px;margin-right:12px;line-height:1.4;margin-top:27px;}.banner-calc-btn-wrapper{margin-top:22px;}.banner-btn-calculate{width:100%;margin-bottom:38px !important;}.right-triangle{display:none;}.btn-incr-info,.btn-xc-attrib-info{width:100%;border-radius:0;}.btn-inactive{top:0;}.info-tab-content-wrapper{height:auto !important;margin-left:8px;margin-right:8px;}.info-tab-content-subtitle{font-size:1.4em;}.info-tab-content{padding-bottom:0;margin-left:unset;}.info-tab-wrapper{--maxContent:max-content;height:max-content !important;}.tab-headers{margin-bottom:15px;}.info-tab-img-wrapper{margin:unset auto;float:none;width:100%;display:flex;}.info-tab-incr-img,.info-tab-xc-img{margin-left:auto;margin-right:auto;width:auto;margin-bottom:22px;}#incr-info,#xc-info{display:block;padding-bottom:0 !important;width:96vw;max-width:96vw;}.info-tab-content{text-align:center;}.info-tab-content-title{font-size:1.6rem;font-weight:500;line-height:1.2;}.info-tab-content-subtitle{font-weight:500;font-size:1.2rem;line-height:1.2;}.info-tab-content-text{font-size:1.2em;line-height:1.4;}.incr-calculator-title{height:auto;width:auto;line-height:1.2;overflow:hidden;text-align:center;margin-bottom:15px;margin-left:5px;margin-right:5px;font-size:10vw;}.step-title-wrapper{width:100%;text-align:center;}.step-title-text{height:max-content;overflow:hidden;font-size:1.7rem;}.incr-calc-subtitle{text-align:center;height:fit-content;line-height:24px;font-size:16px;}.incr-calc-stepper{margin-top:15px;}.step-input-header-wrapper{display:none;}.step-input-header-wrapper > .toolbar-spacer{display:none;}#step-1-form,#step-2-form{display:none;}#step-1-form-mobile,#step-2-form-mobile{display:flex;flex-flow:column;}.step-input-value > input{margin-left:auto;margin-right:auto;width:90%;}.step-input-value-col2 > input{margin-left:auto;margin-right:auto;width:90%;}.step-input-key{margin:unset auto 0 auto;width:100%;text-align:left;}.step-input{flex-flow:column;}#step-input-spacer{display:none;}.step-input-value{margin-left:0;}.step-input-value-col2{margin-left:0 !important;}.step-input-required-msg{width:90%;margin-left:auto;margin-right:auto;height:max-content;}.input-key{margin-left:auto;margin-right:auto;width:90%;font-size:18px;}.incr-calc-disclaimer{text-align:center;width:96vw;max-width:96vw;}.incr-calc-footer{text-align:center;}.incr-calc-footer-text-wrapper{margin-right:auto;margin-left:auto;}.incr-calc-footer-text{margin-top:3px;}.incr-calc-footer-linkedin-link,.incr-calc-footer-twitter-link{display:none;}.btn-step-action,.btn-step-action-disabled,.btn-step-1-action{width:45vw;border-radius:3px;height:45px;}.btn-step-1-action{width:90vw !important;border-radius:6px;height:45px;}.btn-step-2-action-back{color:#ea6c30 !important;background-color:#fff !important;border:1px solid #ea6c30 !important;margin-right:0 !important;border-radius:6px 0 0 6px !important;}.btn-step-2-action-calculate{border-radius:0 6px 6px 0 !important;width:45vw;}.social-media-links-mobile{display:flex;width:100vw;height:max-content;}.footer-spacer{display:none;}html{table-layout:fixed;}.result-top-banner{margin-top:38px;flex-flow:column;}.incr-score-wrapper{margin:unset auto 18px auto;}.top-banner-content{overflow:hidden;height:auto;text-align:center;width:96vw;margin:unset auto 38px auto;}.result-table-title-wrapper{max-width:96vw !important;}.result-table-title{font-size:18px;}.result-table-wrapper{display:block;overflow-x:scroll;white-space:nowrap;width:96vw;max-width:100vw;padding-left:unset;padding-right:unset;}.result-period{font-size:9px;font-weight:400;line-height:10px;position:relative;top:25px;text-align:right;width:max-content;}.top-banner-title{font-size:39px;width:96vw;}.top-banner-message{font-size:12px;}.result-hero-metrics-wrapper{max-width:96vw !important;flex-flow:column;align-items:normal;}.hero-metric-title{font-size:15px;}.hero-metric{margin-bottom:12px;margin-left:auto;margin-right:auto;width:70vw;}.hero-metric-holder{width:unset;}.hero-metric-holder > table > * > tr > td{padding-right:28px;}.result-disclaimer-wrapper{width:96vw;max-height:max-content;}.result-table-wrapper > table{width:100%;}.incr-calc-disclaimer-text{text-align:center;font-size:.88em;line-height:1.8;}.result-testimonials-wrapper{width:100vw;flex-flow:column;background-image:url("https://www.measured.com/images/top-banner-img-vertical.png");background-size:contain;}.result-testimonials-wrapper.nitro-lazy{background-image:none !important;}.result-testimonials{display:flex;flex-flow:column;}.result-testimonials-carousel{width:96vw;}.slick-slide{height:unset !important;}.result-testimonial-card{margin-left:8px;margin-right:8px;}.result-testimonial-card{width:96vw !important;margin-top:12px;margin-bottom:12px;height:max-content;}.testimonial-text{margin-bottom:12px;font-size:.88em;}.bottom-message-wrapper{max-width:96vw;overflow:hidden;height:auto;}.bottom-message{font-size:1.9rem;margin:15px 8px 30px;}.learn-more-wrapper{width:80%;margin-left:auto;margin-right:auto;}.btn-learn-more{width:100%;border-radius:3px;height:45px;font-weight:500;}.incr-calc-footer-text{font-size:.78em;line-height:1.8;}#td-media-spend-title,#td-media-spend,#td-sales-i-title,#td-sales-i{padding-left:15px !important;}}@media (min-width: 640px){body{font-size:1rem;}}@media (min-width: 960px){body{font-size:1.2rem;}}@media (min-width: 1100px){body{font-size:1.5rem;}.hero-metric{margin-right:0;}.result-table-title-wrapper{max-width:60vw;}.result-table-wrapper{max-width:60vw;padding-left:19.5vw;padding-right:19.5vw;}.result-table-wrapper > table{width:60vw;}}@media (min-width: 1601px){.result-table-title-wrapper{max-width:60vw;}.result-hero-metrics-wrapper{max-width:60vw;margin-left:20vw;margin-right:20vw;}.bottom-message-wrapper{width:47vw;}}@media (min-width: 1920px){.result-hero-metrics-wrapper{max-width:45vw;margin-left:auto;margin-right:auto;}.hero-metric{margin-right:15px;}.result-table-title-wrapper{max-width:45vw;}.result-table-wrapper{max-width:45vw;}.result-table-wrapper > table{width:45vw;}}@media (max-width: 1099px){.result-hero-metrics-wrapper{max-width:78vw;}}@media (max-width: 1400px) and (min-width: 1100px){.result-hero-metrics-wrapper{max-width:75vw;}}@-moz-document url-prefix(){.step-input-value > input::placeholder{line-height:38px;}}#resource-video .single-rec .video-img-sec h5{min-height:80px !important;}.resourceWebinarMain .video-img-sec{height:303px;position:relative;}.resourceWebinarMain .video-img-sec .row{padding:15px;}.resourceWebinarMain .video-img-sec .resource-webinarVideoBG{position:absolute;height:303px !important;width:100% !important;}.resource-webinarVideoBlankSec{height:80px;}.resource-webinarVideoAuthorImg{border-radius:0px !important;position:relative;left:-25px;width:86% !important;background-color:#ff764a;}.resourceWebinarMain .video-img-sec .video-time-sec{position:absolute;left:15px;bottom:15px;}.resourceWebinarMain .video-img-sec .video-time-sec img{margin:-2px 0 0 0;}.resourceWebinarMain .video-img-sec .popup-video{display:block;height:100%;width:100%;position:absolute;bottom:0;left:0;top:0;right:0;}@media (max-width: 768px){.resourceWebinarMain .video-img-sec{height:205px;position:relative;}.resourceWebinarMain .video-img-sec .row{padding:15px;}.resourceWebinarMain .video-img-sec .resource-webinarVideoBG{position:absolute;height:205px !important;}.resource-webinarVideoBlankSec{height:37px;}.resource-webinarVideoAuthorImg{border-radius:0px !important;position:relative;left:-25px;width:100% !important;}}.videoBox{border-radius:10px;border:2px solid #ccc;}.webinarVideoBox iframe{border-radius:10px;border:2px solid #ccc;}#resource-video .single-rec h5{min-height:80px !important;}.author_img{height:80px;margin-bottom:10px;}.author_img img{height:80px;border:0 !important;width:auto;}.step-input-value > select{height:41px;width:250px;border:2px solid #ea6c30;border-radius:4px;color:#4e5761;padding-left:10px;-webkit-appearance:none;-moz-appearance:textfield;font-family:Roboto,sans-serif;font-size:16px;font-weight:400;line-height:19px;}.page-id-12297 h1,.page-id-12297 h2,.page-id-12297 h3,.page-id-12297 h4{font-weight:700 !important;}.step-title-text{height:auto;font-size:25px;line-height:1.3;font-weight:600;}.incr-step-2-rectangle-disabled,.incr-step-1-rectangle{width:40px;}.incr-calc-disclaimer{width:50%;}#site-footer{display:none;}.step-input-header-wrapper{margin-bottom:6px;}.step-title-wrapper{margin-bottom:30px;}.result-table-wrapper .score-box-sec h4{margin-top:0;}.result-table-wrapper .score-box-sec h1{margin-bottom:0;font-weight:500 !important;}.result-table-wrapper .score-box-sec{margin-bottom:80px;}.result-table-wrapper .score-box-sec .col-sm-4:not(:first-child) h1{color:#19ac49;}.result-table-wrapper .row:nth-child(2){margin-bottom:40px;}.result-disclaimer-wrapper{width:60%;}img.tfree-client-image.wp-post-image{height:90px;width:90px;border:0 !important;border-radius:unset;}.sp-tfree-client-image{text-align:left;order:1;}.page-id-12297 .slick-slide{opacity:1;box-shadow:0px 0px 10px rgba(0,0,0,.25);border-radius:10px;background:#fff;margin:10px;padding:20px;}img.tfree-client-image.wp-post-image{height:80px;width:auto;}.sp-testimonial-free-section .sp-tfree-client-image{height:80px;}.sp-testimonial-free{display:flex;flex-direction:column;align-items:flex-start;}.tfree-testimonial-title{display:none;}.tfree-client-name{order:2;text-align:left !important;margin-bottom:2px !important;}.tfree-client-designation{order:3;margin-bottom:15px;text-align:left !important;}.tfree-client-testimonial{order:4;text-align:left !important;}.sp-testimonial-free-section .tfree-client-testimonial{margin:0;}.slick-slide img{margin-top:0;}#dw-inc-rep,#res-learnmore a{background-color:#f26a2a !important;color:#fff !important;border-radius:4px;}.slick-slider .slick-track{padding-top:10px;padding-bottom:10px;}#dnld-wrapper{text-align:center;margin-top:20px;margin-bottom:20px;}#download-pdf{background-color:#f26a2a !important;color:#fff !important;border-radius:4px;outline:none !important;box-shadow:none;border:0;padding:15px 30px;font-size:18px;font-weight:500;}#download-pdf span{margin-right:10px;}.slick-initialized .slick-slide{opacity:1 !important;}@media (min-width: 1600px){div.result-table-wrapper{width:85vw;max-width:100vw;padding-left:0;padding-right:5vw;}}@media (min-width: 1100px){.result-table-wrapper{width:90vw;max-width:100vw;padding-left:5vw;padding-right:5vw;}.result-table-wrapper > table{width:80vw;}.result-table-wrapper .total_record_box{margin-bottom:40px;}.tfree-client-name{font-size:18px !important;}}@media only screen and (max-width: 991px){.result-table-wrapper{padding-top:20px;}.result-table-wrapper .score-box-sec h1{font-size:52px !important;line-height:1.4;}.result-table-wrapper h4{white-space:normal;font-size:20px !important;line-height:1.4;}.result-table-wrapper .score-box-sec p{white-space:normal;}.table-heading h3{font-size:32px !important;}.result-table-wrapper .total_record_box h5{font-size:16px;font-weight:600;}.result-table-wrapper .total_record_box h6{font-size:16px;}.download-pdf p:first-child{font-size:18px;}.step-input-value > select{width:90%;}.incr-calc-disclaimer{width:80%;}}@media only screen and (max-width: 767px){.page-id-12297 .slick-slide{margin-left:15px;margin-right:15px;box-shadow:none;}.download-pdf p a.pdf-cta,.download-pdf p a.form-cta{font-size:14px;}.result-table-wrapper .score-box-sec p{padding-left:15px;padding-right:15px;}.table-heading h3 span{margin-top:20px;}.total_record_box.row{display:flex;justify-content:space-around;flex-flow:row nowrap;}.table-heading h3{font-size:26px !important;}.row.table-heading{margin-bottom:20px;}.result-table-wrapper .row>.col-sm-4 h4{text-align:center;}.result-disclaimer-wrapper{width:90%;}.download-pdf p:first-child{text-align:center;font-size:16px;}.download-pdf p:nth-child(2){margin-bottom:0;padding-bottom:0;line-height:1;}.download-pdf .form-cta{white-space:nowrap;}.slick-list{width:98%;}.result-table-wrapper{width:92vw;}.elementor-12297 .elementor-element.elementor-element-273624a > .elementor-element-populated{margin:2% 20px 6%;}}@media (min-width: 768px){.tooltip .tooltiptitle{margin-left:26%;}.result-table-wrapper .score-box-sec.row:nth-child(2){margin-top:-20px;}}.elementor-12297 .elementor-element.elementor-element-f8279f2{}.elementor-12297 .elementor-element.elementor-element-273624a > .elementor-element-populated{margin:6% 20% 6% 20% !important;}