Watch as Measured’s Will Post sits down with Brian Wieser and Luke Stillman from Madison & Wall for an exclusive virtual discussion of their newest U.S. Ad Forecast. Together, they unpack the key forces shaping the ad economy and explore why advanced measurement is essential for brands navigating today’s evolving media landscape.
Hear expert perspectives on the future of media and marketing, including:
- The current state of the ad economy and what is driving Madison & Wall’s forecasted 11% projected growth
- How commerce, social, and search are leading digital performance
- The opportunity and challenges of CTV adoption in a fragmented measurement environment
- How AI-driven tools are influencing spend allocation and performance optimization
- What programmatic growth means for open-internet publishers
- How leading brands are leveraging advanced measurement to connect investment to performance in 2026 and beyond
If you’re responsible for defending budgets, reallocating spend, or proving the impact of your media investments, these first-hand insights from Madison & Wall’s latest U.S. Ad Forecast are part of a conversation you won’t want to miss.
Duration: 45 Minutes