Measured – Test and Learn for Scale

In this video, Measured co-founder and COO, Trevor and Nick, discuss experimentation to inform your opportunity for scale. Here, insights into the following are revealed:

• How to understand your media saturation curves without risking capital
• How much further to push into a channel, tactic or audience before the metrics no longer align with your business KPIs.
• What is scale testing and how is it deployed?
• The importance of control testing
• Real examples from the field