In this video, Measured co-founder and COO, Trevor and Nick, discuss experimentation to inform your opportunity for scale. Here, insights into the following are revealed:
- How to understand your media saturation curves without risking capital
- How much further to push into a channel, tactic or audience before the metrics no longer align with your business KPIs.
- What is scale testing and how is it deployed?
- The importance of control testing
- Real examples from the field