Measured – Test and Learn for Scale

In this video, Measured co-founder and COO, Trevor and Nick, discuss experimentation to inform your opportunity for scale. Here, insights into the following are revealed:

  • How to understand your media saturation curves without risking capital
  • How much further to push into a channel, tactic or audience before the metrics no longer align with your business KPIs.
  • What is scale testing and how is it deployed?
  • The importance of control testing
  • Real examples from the field

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