Marketing measurement is at an inflection point. Attribution models are giving way to incrementality. AI is reshaping how analysts work. And the old tension between marketing and finance is finally finding a resolution – if teams are willing to commit to it.
We sat down with Avinash Kaushik, bestselling author and one of the most influential voices in measurement, for an insightful discussion about the current state and future of the industry. Listen to learn the key lessons every marketer and business leader should know.