Landing a Source of Truth Cross-Channel Media Reporting Dashboard

In this video, Measured founders Trevor and Madan, discuss the importance of landing a source of truth cross-channel media reporting dashboard. Marketing reporting is fragmented and often a mess, metrics do not line up between platforms, think FB vs. GA. However, this is the norm, it's not the exception. Universal cross-channel media reporting sounds simple, but it’s not. Here, an explanation as to why this is so is offered, as well as insights into the following:

• The difficulty in the idiosyncrasies of the various marketing channels
• What cross-channel media reporting is required for the CMO today
• Why a bird’s eye view of your investments are so important