Customer Interview:
Heidi Zak Shares How ThirdLove Uses Measured to Unify Teams and Drive ROI

In this interview with Jarah Burke, ThirdLove CEO and Co-Founder Heidi Zak shares how she navigated her company through major industry shifts, from the early DTC boom to today’s margin-pressured environment. She reflects on the power of product-focused creative, the importance of incremental measurement over last-click attribution, and how ThirdLove uses Measured to align finance and marketing on a single source of truth. Plus, she offers candid advice on building trust, optimizing the lower funnel, and driving profitability with precision.