PMAX, or Performance Max, is Google’s fully automated campaign type that runs ads across all Google inventory, including search, display, YouTube, Gmail, and shopping. Instead of manually setting up separate campaigns, Google’s AI optimizes your spend for maximum conversions.
But here’s the key question: Does PMax work for you, at what level of spend, and where does PMAX fit in your media mix?
In this video, Measured's CEO, Trevor Testwuide, walks viewers through a testing roadmap-driven approach to optimizing PMAX, including a structured series of tests that build on previous results to continuously refine PMAX settings and maximize efficiency.