Facebook Incrementality Measurement

In this video, Measured founders Trevor and Madan, discuss Facebook incrementality measurement. Performance marketers have been piling into FB for several years. We know it works. The question we dig into is how much of it is truly incremental and how far can marketers push into FB? Here, insights into the following are revealed:

• The two types of FB marketers we see today
• Why marketers are leveraging incrementality testing
• Is there any more growth left in FB?
• Why scale saturation testing is critical for marketers