Beware the Pixel Pushers: 3 Reasons to Quit Click-based Attribution
Pixel-based attribution has a rapidly approaching expiration date. It's bad idea to risk any of your ad spend on questionable insights click-based MTA vendors are providing.
GUIDE
The State of DTC
Marketing
Measurement
Survey 2022
GUIDE
The State of DTC
Marketing
Measurement
Survey 2022
Overview
The advertising landscape has shifted dramatically during the past 18 months. As new data-privacy rules and increasing restrictions on user-level tracking render last-click and multi-touch attribution (MTA) ineffective, marketers are searching for reliable ways to measure performance and optimize media spend.
Measured partnered with Sequent Partners to perform a comprehensive survey of 300+ marketers at director level and above from DTC (Direct to Consumer) brands. This report explores how marketers are dealing with current challenges in media measurement and what investments they are prioritizing for the future.
Key Findings
- Accessing and synthesizing accurate data is the greatest challenge for DTC Marketers.
- 64% of DTC marketers spend over 9 hours per week on reporting activities, with some roles spending upwards of 25 hours per week.
- Despite reported inaccuracies, over 80% of DTC Marketers still rely on click-based data as their primary source of media measurement.
- Marketers overwhelmingly agree experiments and testing significantly improve their decision-making confidence.
- Reporting and testing tools will win the greatest share of technology investment dollars over the next 12 months.
Want the guide?
You’re only one step away.
*Required Fields
By registering, you agree to the processing of your personal data by Measured Inc. as described in our privacy policy.
Not a fan of forms?
You can access all the informative content below with just a click!
Incrementality Measurement for DTC Marketers
We wrote the guide! Learn how to grow your DTC brand with incrementality testing and experiments.
Recent Posts
Are You Being Misled by Funnel Level Ad Metrics?
Measuring performance only at the channel level doesn't give the critical insight into whether you are over-invested in one tactic over the other.
Connect ad spend to sales results, despite growing gaps in user data
Cobbling together inaccurate reports from disparate platforms, knowing they do not add up to what's being reported by sales, does not lead to confident decision-making.
