Full-funnel measurement is still one of marketing's hardest problems.
Yannick Koger from Pinterest explains why. Most marketers can tell you how a campaign performed at the bottom of the funnel. Far fewer can tell you what actually drove someone there.
In this clip, Yannick Koger, Head of Retail Measurement at Pinterest, talks about the challenge he hears from clients constantly: how do you understand the holistic impact of a platform across awareness, consideration, and conversion? Not just one stage in isolation, but the whole picture.
It's a measurement problem most teams know they have. Far fewer have solved it.
Yannick Koger leads retail measurement at Pinterest, working with advertisers to understand the full-funnel impact of their campaigns.