DTC Marketing Attribution - Voted #1 by Industry Experts

Source of truth incrementality measurement, powered by unbiased experiments
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DTC Marketing Attribution - Voted #1 by Industry Experts

Source of truth incrementality measurement, powered by unbiased experiments

Best Measurement or Analytics Capability

The AdExchanger Awards 2020

Best attribution tool - Measured

Best Measurement or Analytics Capability

Digiday Technology Awards Winner 2020

Best Measurement or Analytics Capability

The AdExchanger Awards 2020

Best attribution tool - Measured
Best Attribution Tool

Digiday Technology Awards Winner 2020

Great Brands Trust Measured

TechStyle

"Measured has been the most valuable marketing technology partnership we've added in 2020."

Daniel Pahl

Vice President of Media & Acquisition
Daniel Pahl

Brentwood & Associates

"Measured has proven to be a valuable strategic partner helping us understand the incrementality and contribution of each of our ad channels."

Jay Sung

Operating Partner, CMO
Jay Sung

Faherty Brand

"Working with Measured since 2018, we have seen first hand the value of their technology and services. They are great people dedicated to our success"

Alex Faherty

CEO
Alex Faherty

Soft Surroundings

"The speed with which we've been able to gain insights into our marketing decisions has been amazing."

Gail Buffington

Vice President of Marketing & Analytics
Gail Buffington

Johnny Was

"In the first 18 months of working with Measured, we doubled our online business."

Rob Trauber

CEO
Rob Trauber

HIG Growth

"Measured has solved the cross channel attribution problem through a creative approach anchored on really smart experimentation."

Mark Fiske

Operating Partner, Marketing
Mark Fiske

Measured Is the Only Choice For Growth-Oriented DTC Brands

Feature Client Benefit Measured Rockerbox
Experiment-Based Incremental Measurement Reveals true media contribution with independent analysis YES Incrementality measured using test-and-control experiments. NO Incrementality modeled on top of vendor-reporting only
Comprehensive Marketing Data Warehouse Accurate, privacy-compliant data to validate media investments YES Client-owned with spend and transaction data that reconciles daily to your SOT systems NO Data does not reconcile due to outdated MTA methods and is reliant on Snowflake
Future Proof Methodology Reliable, ongoing performance insight, despite industry changes YES Granular incrementality testing without cookies or click path analysis. NO MTA is limited to addressable media and crippled by compressed attribution windows and cookie loss
Partnership that Grows With Your Business An expert team and best-in-class technology built to scale as you grow YES Enterprise-level tools and expert knowledge made accessible to DTC brands NO Click-based measurement without experimentation is rife with gaps and inaccuracies

What is Incrementality Testing?

Incrementality Testing is a proven experimental approach for measuring the incremental contribution of media to inform attribution. Tests are executed by systematically withholding ad exposure to a representative subset,  or “cohort,” of the target audience (the control group) while maintaining normal ad exposure to the broader audience set (the test group). As long as the control group is selected at random and sizable enough to be statistically significant, then the incremental contribution of the media can be determined by the difference in performance results (conversion, revenue, profitability, etc.) between the test and control groups.

Conversion rate & Cohort incrementality graph

The Measured Intelligence Suite™ of Products for Marketing Attribution

The Measured Intelligence Suite is incrementality measurement software designed to grow with your business. We execute comprehensive, repeatable, and transparent experiments to identify the incremental contribution of media and deliver actionable cross-channel insights.

Integrations with 100+ media platforms enable quick set up for testing incrementality
across all your media channels.
Measured marketing data warehouse is a data operating platform purpose-built for analytics

mMDW™

Our marketing data warehouse is a data operating platform purpose-built for analytics.
Measured marketing data warehouse is a data operating platform purpose-built for analytics

The mMDW ingests, unifies and stores your data for marketing measurement while offering extensive customization, active monitoring and privacy-compliant data management services.

All your marketing data is easily portable for use with all any business applications. Learn more

mExperiment™

manage experiments systematically and reliably across the media mix is a complex process with Measured
To deploy and manage experiments systematically and reliably across the media mix is a complex process.

Measured executes comprehensive, repeatable and transparent control testing to identify the incremental contribution and scale of media.

mExperiment adapts to provide current and trustworthy results that map to your specific growth KPIs. Learn more

manage experiments systematically and reliably across the media mix is a complex process with Measured
Smart media investment decisions with Measured

mDecisions™

Smart media investment decisions with Measured
Smart media investment decisions require reliable cross-channel reporting.

Through flexible and highly customizable dashboards, mDecision provides detailed cross-channel and granular views into incremental media contribution.

Our optimization reports and proven scenario planner that forecasts short and long-term media performance will guide you to the best decisions for improving results and optimizing media mix across your portfolio. Learn more

Incrementality Tool

Worried about attribution without Cookies?

Incrementality Tool

We aren’t. Measured bet on incrementality testing and cohort-based analytics as the future of measurement. 

Read how we future-proof your measurement.

Want to Learn More About
Incrementality and Attribution?

We’ve got answers to all your questions about measurement,
experimentation, MMM, MTA and more.

Get a Demo

Talk to Us!

Learn how our incrementality measurement drives smarter cross-channel media investment decisions.