Incrementality Calculation

INCREMENTALITY IMPACT CALCULATOR RESULTS

Is your media mix optimized for incrementality?

Last-touch metrics are inherently flawed and can lead to wasted money and stunted growth. Incrementality measurement can reveal where the waste is and how to allocate your media budget for lower customer acquisition costs and maximum return on ad spend.

Based on your inputs, we've calculated your current optimization score and the potential business impact of adjusting your media investments for incrementality.

/100

Incrementality Score

Incrementality Details Period: Monthly

Sales & Spend

Total_Sales

Media Spend

Incremental Metrics

Total_Sales(i)

_Avg

Last-Touch Metrics

Total_Sales(LT)

_Avg

Channel/Tactic	Media Spend	Sales(LT)	Sales(i)	Target	(LT)	(i)	Action

This tool is designed for educational purposes only and the results to not constitute a guarantee of performance by Measured, Inc.

"In the first 18 months of working with Measured, we doubled our online business. Measured is a critical partner enabling us to tune into media’s contribution to our growth.."

CEO
Premier luxury fashion brand

"Incrementality testing by Measured drove an overhaul of our retargeting program. We reallocated budgets into stronger prospecting tactics resulting in a reduction of our enterprise customer acquisition costs by 16%.."

Senior Marketing Director
Leading lifestyle subscription brand

Measured’s cross-channel incrementality measurement and reporting can help you grow efficiently. Brands making investment decisions informed by ongoing incrementality experimentation are seeing rapid results and exceeding their growth objectives.