Watch the Incrementality Insights Session for an overview of the geo test methodology, a live demo of geo-experiment design, and a case study.
Live discussion about the impact of iOS 14.5 on Facebook advertising performance.
In this session we will explore the nuances and set out some best practices for running incrementality and lift measurement studies.
Retina and Measured discuss how to use customer lifetime value metrics for incrementality measurement.
Incrementality measurement is digital marketers’ new source of truth
Learn how incrementality measurement solves for the challenges of multi-touch attribution