Learn why incrementality is better than click and view-through rates for measuring retargeting – and how it helps optimize investments in prospecting versus retargeting.
Are you over-invested in retargeting? How an in-market experimentation approach can help strike the retargeting balance.
Learn about how the loss of IDFA will impact capaign tracking and attribution for apps and the web.
Learn how to reveal the incremental contribution of your media and how to scale effectively into Facebook.
Learn how to use control testing and testing to understand your media saturation curves and identify opportunities for scale.
Explore the challenges of creating a cross-channel media dashboard and benefits of having a single source of truth for investment decisions.
Learn how brands have adapted strategies due to the pandemic and get notable statistics revealed by a cross channel view of the media mix.
Learn three very different strategies brands adopted in response to the crisis and which ones actually worked.