Marketing Compliance and Consumer Privacy
Scale Testing: What is Scale Testing in Marketing?
Are bad marketing experiments leading you the wrong way?
geo-experimentation, incrementality, experiments, incrementality testing
What do you know about geo?
geo-experimentation, incrementality, geo-testing
What the data says: Apple, Facebook, attribution, and incrementality
Watch the Incrementality Insights Session for an overview of the geo test methodology, a live demo of geo-experiment design, and a case study.
Live discussion about the impact of iOS 14.5 on Facebook advertising performance.