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Learnings and Insights: Videos and Published Articles

Learnings and Insights

Strike the Right Balance Between Prospecting and Retargeting (1:36)
Facebook Incrementality Measurement (1:52)
Landing a source of truth cross-channel media reporting dashboard (2:11)

Measured in the Media

Measured informs smarter D2C media investments with Tableau Online
Measured promises a smarter approach to ad attribution
Multi-Touch Attribution is Dead: Measured Launches Cross-Channel Incrementality Measurement for Marketers
Why FabFitFun uses ‘incrementality’ to guide attribution
As Marketers Tire Of Last-Click And MTA, Incrementality Testing Finds Its Niche
5 reasons catalogs are making a comeback with DTC brands
Retailers are finally wising up to their retargeting problem
Why marketing attribution hasn’t lived up to the hype—yet
Cross-channel attribution via incrementality measurement: Measured CEO/Co-founder
Guest Column: How broken is your retail marketing data?
Measured Launches Cross-Channel Marketing Measurement Platform
Measured launches cross-channel incrementality measurement for marketers
Measured Posts
Focus on the High Value Decisions!
cross-channel media, media investment
By Trevor Testwuide
How Always-on Experimentation Created a New Approach to Marketing Measurement
A/B testing, experimentation, marketing measurement
By Madan Bharadwaj
Why always-on experimentation is the future of measurement
Incrementality testing, MMM, MTA
By Nick Stoltz

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