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2022: brands go “all in” on incrementality measurement

Marketing Attribution, Incrementality, Advertising Measurement

By Trevor Testwuide
Future-Proof Advertising Measurement in 2022 and Beyond

By Trevor Testwuide
Is There Marketing Gold Hiding In Your Customer House File?

Marketing Measurement, First-Party Data, Contact Strategies

By Trevor Testwuide

Videos

Strike the Right Balance Between Prospecting and Retargeting
1:36

Learn why incrementality is better than click and view-through rates for measuring retargeting – and how it helps optimize investments in prospecting versus retargeting.

Retargeting Incrementality Measurement
2:59

Are you over-invested in retargeting? How an in-market experimentation approach can help strike the retargeting balance.

Impact of the iOS14 Update
3:21

Learn about how the loss of IDFA will impact campaign tracking and attribution for apps and the web.

Facebook Incrementality Measurement
1:52

Learn how to reveal the incremental contribution of your media and how to scale effectively into Facebook.

Measured – Test and Learn for Scale
2:48

Learn how to use control testing and testing to understand your media saturation curves and identify opportunities for scale.

Landing a Source of Truth Cross-Channel Media Reporting Dashboard
2:11

Explore the challenges of creating a cross-channel media dashboard and benefits of having a single source of truth for investment decisions.

Measured COVID Ecommerce Marketing Insights
5:55

Learn how brands have adapted strategies due to the pandemic and get notable statistics revealed by a cross channel view of the media mix.

Measured COVID-19 Marketing Intelligence Report
3:26

Learn three very different strategies brands adopted in response to the crisis and which ones actually worked.

Webinars

Watch the Incrementality Insights Session for an overview of the CRM related metrics and reporting and use cases to optimize your contact strategy.
Watch the Incrementality Insights Session for an overview of the challenges with Facebook measurement and some recommended approaches, as well as real examples of use cases for DTC brands.
We brought together two of our most popular client discussion topics: Facebook incrementality and Geo match-market testing. Watch the session as our experts explore these topics including:
  • The challenges of measuring Facebook in a post iOS 14.5 world.
  • How to build a culture of experimentation that enables your brand to adapt to the regulatory changes.
  • Real examples of how DTC brands are using geo experimentation to uncover the true contribution of their most important tactics, including Facebook Retargeting, Facebook Prospecting, and PLA Shopping.
Watch the Incrementality Insights Session for an overview of the geo test methodology, a live demo of geo-experiment design, and a case study.
Live discussion about the impact of iOS 14.5 on Facebook advertising performance.
In this session we will explore the nuances and set out some best practices for running incrementality and lift measurement studies.
Retina and Measured discuss how to use customer lifetime value metrics for incrementality measurement.
Measured

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Learn how our incrementality measurement drives smarter cross-channel media investment decisions.