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Learnings and Insights: Videos and Published Articles

Learnings and Insights

Impact of the iOS14 Update (3:21)

Retargeting Incrementality Measurement (2:59)

Measured test and learn for scale (2:48)

Measured COVID Ecom (5:55)

Strike the Right Balance Between Prospecting and Retargeting (1:36)

Facebook Incrementality Measurement (1:52)

Landing a source of truth cross-channel media reporting dashboard (2:11)

Webinar: Paid Search Media Optimization in Uncertain Times (13:00)

Measured COVID-19 Marketing Intelligence Report (3:26)

Optimized LTV powered by Incrementality Measurement (54:22)

Measured in the Media

Winner - Best Measurement or Analytics Capability

Why Marketing Attribution Has Failed In The Boardroom

Are Digital Ads Losing Their Mojo?

Heavy Promotions During COVID-19 Pandemic Hurt Retargeting Ads

The coronavirus pandemic exposes brands that were slow to embrace ecommerce

The growing culture of marketing experimentation

Measured Announces $2 Million Finance Facility from TIMIA Capital Corporation

Measured promises a smarter approach to ad attribution

Multi-Touch Attribution is Dead: Measured Launches Cross-Channel Incrementality Measurement for Marketers

Measured informs smarter D2C media investments with Tableau Online

Why FabFitFun uses ‘incrementality’ to guide attribution

As Marketers Tire Of Last-Click And MTA, Incrementality Testing Finds Its Niche

5 reasons catalogs are making a comeback with DTC brands

Retailers are finally wising up to their retargeting problem

Why marketing attribution hasn’t lived up to the hype—yet

Cross-channel attribution via incrementality measurement: Measured CEO/Co-founder

Guest Column: How broken is your retail marketing data?

Measured Launches Cross-Channel Marketing Measurement Platform

Measured launches cross-channel incrementality measurement for marketers

Fashion retail advertising still works, even if stores are closed, according to a new study

Measured Posts

Cross-Channel Reporting is Essential for Performance Marketers

cross-channel media, media investment

Focus on the High Value Decisions!

cross-channel media, media investment

By Trevor Testwuide

How Always-on Experimentation Created a New Approach to Marketing Measurement

A/B testing, experimentation, marketing measurement

By Madan Bharadwaj

Why always-on experimentation is the future of measurement

Incrementality testing, MMM, MTA

Press Kit