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Are bad marketing experiments leading you the wrong way?

geo-experimentation, incrementality, experiments, incrementality testing

By Trevor Testwuide
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What do you know about geo?

geo-experimentation, incrementality, geo-testing

By Madan Bharadwaj
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What the data says: Apple, Facebook, attribution, and incrementality

Facebook Advertising

By Madan Bharadwaj
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Videos

Strike the Right Balance Between Prospecting and Retargeting
1:36

Learn why incrementality is better than click and view-through rates for measuring retargeting – and how it helps optimize investments in prospecting versus retargeting.

Retargeting Incrementality Measurement
2:59

Are you over-invested in retargeting? How an in-market experimentation approach can help strike the retargeting balance.

Impact of the iOS14 Update
3:21

Learn about how the loss of IDFA will impact capaign tracking and attribution for apps and the web.

Facebook Incrementality Measurement
1:52

Learn how to reveal the incremental contribution of your media and how to scale effectively into Facebook.

Measured – Test and Learn for Scale
2:48

Learn how to use control testing and testing to understand your media saturation curves and identify opportunities for scale.

Landing a Source of Truth Cross-Channel Media Reporting Dashboard
2:11

Explore the challenges of creating a cross-channel media dashboard and benefits of having a single source of truth for investment decisions.

Measured COVID Ecommerce Marketing Insights
5:55

Learn how brands have adapted strategies due to the pandemic and get notable statistics revealed by a cross channel view of the media mix.

Measured COVID-19 Marketing Intelligence Report
3:26

Learn three very different strategies brands adopted in response to the crisis and which ones actually worked.

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Webinars

Measured Incrementality Insights GeoTesting
with Madan Bharadwaj, CTO
59:17
Watch the Incrementality Insights Session for an overview of the geo test methodology, a live demo of geo-experiment design, and a case study.
Impact of iOS 14.5 on Facebook ad performance
with Nick Stoltz, COO
54:23
Live discussion about the impact of iOS 14.5 on Facebook advertising performance.
Everyone is talking lift and incrementality. But are they the same thing?
with Madan Bharadwaj, CTO
21:20
In this session we will explore the nuances and set out some best practices for running incrementality and lift measurement studies.
Optimized LTV powered by Incrementality Measurement
with Madan Bharadwaj, CTO
54:19
Retina and Measured discuss how to use customer lifetime value metrics for incrementality measurement.
The End of Attribution
with Madan Bharadwaj, CTO
58:48
Incrementality measurement is digital marketers’ new source of truth
Paid Search Media Optimization in Uncertain Times
with Nick Stoltz, COO
13:00
Learn how incrementality measurement solves for the challenges of multi-touch attribution
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