Press    Strike the Right Balance Between Prospecting and Retargeting

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Strike the Right Balance Between Prospecting and Retargeting

This was originally published on

Learn why incrementality is better than click and view-through rates for measuring retargeting – and how it helps optimize investments in prospecting versus retargeting.

 

Strike the Right Balance Between Prospecting and Retargeting

This was originally published on

Learn why incrementality is better than click and view-through rates for measuring retargeting – and how it helps optimize investments in prospecting versus retargeting.

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Original Publisher