Summary
In this video Measured co-founder and COO, Trevor and Nick, discuss retargeting incrementality measurement. Retargeting has long been a key tactic for most digital marketers. Understanding the true incremental contribution of retargeting is one of the top questions we hear from the market. Most marketers feel like they may be over invested in retargeting. Here, insights into the following questions are revealed:
- Are you over investing in retargeting?
- How to balance conversions on those who would convert anyway to those who wouldn’t
- How incremental experiments can optimize investments
- What are the top observations seen in market today?
- Any recent trends on retargeting incrementality based on the market impacts of Covid-!9?