In this video. Measured founders Trevor and Madan, discuss the Apple iOS14 update and what it means to media measurement. Many marketers are inquiring about how the loss of the IDFA is going to impact measurement and campaign tracking. Here, insights into the following are revealed:
- Web attribution vs App attribution
- The impact on targeting and retargeting
- How much of the typical mobile ad network’s inventory is monetizable without an IDFA?
- Why an experimentation based approach for measurement is necessary