mMDW™

Marketing Data Warehouse
Purpose Built for Analytics

Business-Ready Marketing Data Warehouse
for Brands

Don’t miss opportunities to optimize your media investments because you’re struggling to operationalize data from disparate sources. Measured’s mMDW is a powerful data operating platform, purpose built for marketing analytics, that ingests, unifies and stores data from across your business.

All Your Data In One Place

mMDW ingests your marketing data from all standard and non-standard sources, including 100+ API integrations and support for non-API vendors and multiple attribution windows.

Using pre-curated data specifications for each integrated vendor, a proprietary metric interpretation layer aligns inputs from all your different platforms to enable mapping and normalization of data for unification.

All Your Data In One Place

mMDW ingests your marketing data from all standard and non-standard sources, including 100+ API integrations and support for non-API vendors and multiple attribution windows.

Using pre-curated data specifications for each integrated vendor, a proprietary metric interpretation layer aligns inputs from all your different platforms to enable mapping and normalization of data for unification.

Harmonize to Operationalize

Designed with built-in incrementality intelligence, the mMDW is configured to your unique metrics and dimensions.

A taxonomy rule engine, set to your custom KPI definitions, normalizes incoming data, mapping it to standardized cross-channel specifications for online and offline channels

As your needs and metrics change over time, the mMDW automatically transforms historical data to align with current rules.

More on MDW config
Download the mMDW Product Sheet

A Stored and Actively Maintained Source of Truth

mMDW stores and actively manages all of your raw and normalized data, including historical data retention and seeding with automated backup and recovery. Regardless of the pace of each data source, Measured conducts daily reconciliation for the most current and accurate cross-channel data views possible.

All data stored in the mMDW is owned by you and easily accessible with custom replication and SQL access. Structured for advanced filtering and extensive portability, mMDW data is optimized for use with Measured solutions and other applications such as executive dashboards, lifetime value analysis, Media Mix Modeling or Business Intelligence.

Privacy and Compliance Covered

Continuously evolving privacy mandates require a deliberate approach to data privacy policy enforcement and data security by region.

mMDW includes SSAE-18 / SOC 2 certification and built-in compliance support for the latest privacy regulations, including CCPA/CPRA and GDPR. 

Measured creates a Data Clean Room as a secure neutral environment where we collect and anonymize consent data with user-level data in a privacy-compliant way for the brand to own and use.

Read more about Data Clean Room

Read our Measured Privacy and Compliance Toolkit

Guaranteed Data Quality

Our comprehensive 40-point QA check process ensures data quality and consistency within the mMDW at every stage, from ingestion to reporting. Unlike other vendors, we guarantee it.

Proactive monitoring is powered by an adaptive system to detect and rectify any failures or reconciliation issues.

Dependency graphs map all potential points of failure, not just the breakage, to ensure all results reported by Measured solutions are true and viable.

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Marketing Compliance and Consumer Privacy