mExperiment™

Comprehensive experiments,
productized for unbiased results

Proven Measurement for Today's Media Mix

As walled gardens and privacy regulations make user level attribution more difficult, cohort-level experimentation becomes more critical.

You need to understand the incremental contribution of your media campaigns to sales. Our best-in-class experiments determine incrementality, identify waste and inform scale opportunities across all your addressable and non-addressable channels.

Deployed through a SaaS model, mExperiment delivers ongoing actionable insights to continuously improve media performance.

Experimentation

Meticulously Designed for Accuracy and Agility

Flighting unbiased, uncontaminated controls is critical to successful experimentation, and every platform has different nuances. Experts at Measured have spent years perfecting complex, statistically sound experiments, tailored for the idiosyncrasies of each channel and platform. The turnkey, automated solutions can be configured to your learning agenda to answer specific questions about your media performance.

Integrations with 100s of media platforms mean you can get set up, start testing and access valuable insights in a matter of weeks – and experiments can be refreshed at the speed of your business, enabling marketing agility with results that are current and relevant.

Scientifically Proven Methods

Test-and-control experimentation is proven to be the most effective and accurate method for determining incremental contribution.

Audience Split Testing

Audience split experiments can be applied to both prospective or known audiences and enable you to test performance by segmenting the audience into randomly selected, statistically significant test and control cohorts.

Matched Market Testing

Matched market experiments are a reliable methodology for testing impact by geography, using only a small fraction of capital. Markets are carefully selected to avoid bias and minimize business impact, while producing measurable volume differences for insight.

mExperiment Projection

Scale Testing

How much can you invest before reaching a saturation point?

Measured scale testing identifies saturation and opportunities for scale without risking budget. Experiments simulating an increase in spend, using a small fraction of the capital, plot the diminishing return curves for existing and new channels.

Download a brief overview of Measured’s Scale Testing approach With Incrementality Measurement.

mExperiment Projection

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Learn how our incrementality measurement drives smarter cross-channel media investment decisions.

Scale Testing: What is Scale Testing in Marketing?

Experiments simulating an increase in spend, using a small fraction of the capital, plot the diminishing return curves for existing and new channels. Read more about Measured’s approach to testing for scale.