Source of truth reporting and planning
Answer questions and validate decisions with trusted reporting
How are my media investments performing overall today?
What is working? What can I do to change performance?
Where should I invest to deliver maximum return?
How is marketing contributing to business performance?
Through flexible and highly customizable dashboards, reports and forecasting tools, mDecisions provides detailed cross-channel and granular views to answer your most pressing questions.
Get comprehensive, granular and accessible insight
Your customized dashboard provides the latest performance data with comprehensive views from cross-channel performance down to the most granular results possible at tactic, adset and audience level.
Data Driven Incrementality (DDI) maps your historical data to the Measured incrementality index, revealing valuable full-portfolio insights within two weeks, enriched over time with in-market experiments.
Automate daily business-critical reports
Optimization reports provide performance highlights, analysis and specific recommendations on where to fund, scale, reduce or evaluate investments, based on your goals.
Our most popular reports are automatically generated for every brand within two weeks of onboarding:
- Cross-Channel Attribution Report
- New vs Existing Customers
- RFM Segment Analysis
- Customer Retention Analysis
- Your most important report automated
Plan with forecasting and “what if” scenarios
Our robust scenario planner can forecast short and long-term media performance at various spend levels for every media tactic in your portfolio.
With practical views by platform, campaign or tactic, understand the financial impact of making shifts in budget and make informed decisions for improving results and optimizing media mix across your portfolio.