MEASURED INCREMENTALITY
CHANNEL INCREMENTALITY INFORMED THROUGH DESIGN OF EXPERIMENTS
- Operationalize experimentation to inform causal incremental media contribution by channel, publisher and tactic.
- Platform to deploy Design of Experiments, Analytics & Reporting.
- Several Online and Offline DoEs ready to deploy.
MEASURED WAREHOUSE
COLLECT. CENTRALIZE. GOVERN. STORE. DISTRIBUTE.
- Standardized Marketing Data Warehouse (MDW) provided as a managed service.
- Data governance through comprehensive out-of-the-box QA vs. SLAs.
- MDW provided in open architecture format to service BI and advanced analytics applications.