MEASURED INCREMENTALITY

CHANNEL INCREMENTALITY INFORMED THROUGH DESIGN OF EXPERIMENTS

  • Operationalize experimentation to inform causal incremental media contribution by channel, publisher and tactic.  
  • Platform to deploy Design of Experiments, Analytics & Reporting.
  • Several Online and Offline DoEs ready to deploy.
 

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MEASURED WAREHOUSE

COLLECT. CENTRALIZE. GOVERN. STORE. DISTRIBUTE.

  • Standardized Marketing Data Warehouse (MDW) provided as a managed service.
  • Data governance through comprehensive out-of-the-box QA vs. SLAs.
  • MDW provided in open architecture format to service BI and advanced analytics applications.