MEASURED INCREMENTALITY

CHANNEL INCREMENTALITY INFORMED THROUGH DESIGN OF EXPERIMENTS

  • Operationalize channel specific experiments to inform causal incremental lift.
  • Platform to deploy Design of Experiments, Analytics & Reporting.
  • Current Channel Focus: Facebook, Retargeting, Catalogue.
 

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MEASURED WAREHOUSE

COLLECT. CENTRALIZE. GOVERN. STORE. DISTRIBUTE.

  • Standardized Marketing Data Warehouse.  
  • Machine Learning powered data cleansing and reconciliation.
  • Data Governance through comprehensive out-of-the-box QA vs. SLAs.