CHANNEL INCREMENTALITY INFORMED THROUGH DESIGN OF EXPERIMENTS
- Operationalize channel specific experiments to inform causal incremental lift.
- Platform to deploy Design of Experiments, Analytics & Reporting.
- Current Channel Focus: Facebook, Retargeting, Catalogue.
COLLECT. CENTRALIZE. GOVERN. STORE. DISTRIBUTE.
- Standardized Marketing Data Warehouse.
- Machine Learning powered data cleansing and reconciliation.
- Data Governance through comprehensive out-of-the-box QA vs. SLAs.