Products: Best-in-Class Experiments + Unified Marketing Data

Q: Best-in-Class Design of Experiments

Inform incrementality across each channel and platform. Channels we measure: display, video, email, social, catalog, TV, affiliate, search, retargeting

Q: Benefits to Your Business

1. Design of Experiments tailored for the idiosyncrasies of each channel, platform, and media tactic. 2. Data Clean Room enables user level analytics in a secure, CCPA/GDPR compliant way. 3. Our turnkey, practical approach radically shrinks time to insights. 4. Pain free always-on media experimentation.

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Products: Best-in-Class Experiments + Unified Marketing Data

Best-in-Class Design of Experiments

Inform incrementality across each channel and platform

Publishers platforms channels: measured provides incrementality testing and marketing attribution for facebook, google, snapchapchat, criteo, verizon media, tv, catalog, direct mail

Test, Learn, Grow

Incrementality identifies waste and informs scale opportunities

Test

Identify inefficiencies and under-performing tactics. Inform opportunities for scale and inventory depth.

Learn

Discover which channels, campaigns and tactics are truly incremental.

Grow

Scale customer acquisition in the most optimal way.

Benefits to Your Business

Design of Experiments tailored for the idiosyncrasies of each channel, platform, and media tactic.

Data Clean Room enables user level analytics in a secure, CCPA/GDPR compliant way.

Our turnkey, practical approach radically shrinks time to insights.

Pain free always-on media experimentation.

Measured informs media’s incremental contribution and reports performance across channels in incremental terms.

Cross-Channel Attribution Reporting

We help you dedupe last touch metrics into incremental metrics for a true understanding of media’s incremental contribution

marketing funnel view of addressable and nonaddressable media channels and how incrementality measurement is applied to publisher platforms

Unified Reporting

One unified apples-to-apples view across all paid media tactics.

Incremental Metrics

Align reporting and decisioning to your key metrics in incremental terms: LTV(i), NetProfit(i), Margin(i), ROAS(i), CPA(i).

Incrementality reads applied to cross channel reporting and decisioning.

Unify All Disparate Marketing Data Sources

Gain Clarity Across Your Comprehensive Media Mix to Online & Offline Transactions

Measured platform: connects media platform outputs with source of truth data to transform distribute qa store in a marketing data warehouse

Data Unification

Collect, transform and taxonomy map data from all your disparate data sources, configurable to API + non-API sources.

Source of Truth Reporting

Reconcile for media performance reporting discrepancy issues: (eg: Google Analytics vs. Facebook, AdWords)

Data QA

Data is QA’d daily with source of truth reliability.

We help you dedupe last touch metrics into incremental metrics for a true understanding of media’s contribution.

Scenario Planning + Forecasting

Execute media optimization confidently with scenario planning and forecasting tools informed by your true incremental metrics

cross channel efficient frontier view showing scale opportunities saturation curves forecasts

Channel Forecasting for Scale and Saturation

Forecast demand at various spend levels for every media tactic in your portfolio.

Campaign & Audience Granularity

Tactic level forecasts built bottom up from granular audience level forecasts.

What-if Analysis

Model and compare conservative, expected and stretch business scenarios.

Budget Planning

See the financial impact of making shifts in budget across media channels vs. customer segments.

Data Clean Room for Advanced Analytics

License Measured’s Data Clean Room for a secure neutral environment to collect, anonymize and analyze user-level data in a CCPA, GDPR privacy compliant way

data clean room for advanced marketing analytics CCPA and GDPR compliance

Compliance & Certification

Ensure regulatory compliance in handling and sharing sensitive user-level first-party data with media vendors and partners. GDPR, CCPA, SSAE 16 Certifications.

Security

Turn key network and data security infrastructure to support your sensitive marketing data.

Data Orchestration

Orchestrate, anonymize and hash PII user-level data in a secure neutral privacy safe environment.

Turn-Key First Party Data Management

Utilize your sensitive first-party data for advanced analytics, made turn-key by Measured.

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