Best-in-Class Design of Experiments
Inform incrementality across each channel and platform
Test, Learn, Grow
Incrementality identifies waste and informs scale opportunities
Test
Identify inefficiencies and under-performing tactics. Inform opportunities for scale and inventory depth.
Learn
Discover which channels, campaigns and tactics are truly incremental.
Grow
Scale customer acquisition in the most optimal way.
Benefits to Your Business
Design of Experiments tailored for the idiosyncrasies of each channel, platform, and media tactic.
Data Clean Room enables user level analytics in a secure, CCPA/GDPR compliant way.
Our turnkey, practical approach radically shrinks time to insights.
Pain free always-on media experimentation.
Measured informs media’s incremental contribution and reports performance across channels in incremental terms.
Cross-Channel Attribution Reporting
We help you dedupe last touch metrics into incremental metrics for a true understanding of media’s incremental contribution
Unified Reporting
One unified apples-to-apples view across all paid media tactics.
Incremental Metrics
Align reporting and decisioning to your key metrics in incremental terms: LTV(i), NetProfit(i), Margin(i), ROAS(i), CPA(i).
Powered by Incrementality
Incrementality reads applied to cross channel reporting and decisioning.
Unify All Disparate Marketing Data Sources
Gain Clarity Across Your Comprehensive Media Mix to Online & Offline Transactions
Data Unification
Collect, transform and taxonomy map data from all your disparate data sources, configurable to API + non-API sources.
Source of Truth Reporting
Reconcile for media performance reporting discrepancy issues: (eg: Google Analytics vs. Facebook, AdWords)
Data QA
Data is QA’d daily with source of truth reliability.
We help you dedupe last touch metrics into incremental metrics for a true understanding of media’s contribution.
Scenario Planning + Forecasting
Execute media optimization confidently with scenario planning and forecasting tools informed by your true incremental metrics
Channel Forecasting for Scale and Saturation
Forecast demand at various spend levels for every media tactic in your portfolio.
Campaign & Audience Granularity
Tactic level forecasts built bottom up from granular audience level forecasts.
What-if Analysis
Model and compare conservative, expected and stretch business scenarios.
Budget Planning
See the financial impact of making shifts in budget across media channels vs. customer segments.
Data Clean Room for Advanced Analytics
License Measured’s Data Clean Room for a secure neutral environment to collect, anonymize and analyze user-level data in a CCPA, GDPR privacy compliant way
Compliance & Certification
Ensure regulatory compliance in handling and sharing sensitive user-level first-party data with media vendors and partners. GDPR, CCPA, SSAE 16 Certifications.
Security
Turn key network and data security infrastructure to support your sensitive marketing data.
Data Orchestration
Orchestrate, anonymize and hash PII user-level data in a secure neutral privacy safe environment.
Turn-Key First Party Data Management
Utilize your sensitive first-party data for advanced analytics, made turn-key by Measured.
Looking for Marketing Insights to Make Better Media Investment Decisions?
