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Products: Best-in-Class Experiments + Unified Marketing Data

Best-in-Class Design of Experiments

Inform incrementality across each channel and platform

Publishers platforms channels: measured provides incrementality testing and marketing attribution for facebook, google, snapchapchat, criteo, verizon media, tv, catalog, direct mail Publishers platforms channels: measured provides incrementality testing and marketing attribution for facebook, google, snapchapchat, criteo, verizon media, tv, catalog, direct mail

Test, Learn, Grow

Incrementality identifies waste and informs scale opportunities

Measured software: cross-channel view test and control cohort view showing media campaign tactics that are incremental paid social display ads offline
Test
Identify inefficiencies and under-performing tactics. Inform opportunities for scale and inventory depth.
Learn
Discover which channels, campaigns and tactics are truly incremental.
Grow
Scale customer acquisition in the most optimal way.

Benefits to Your Business

Design of Experiments tailored for the idiosyncrasies of each channel, platform, and media tactic.
Data Clean Room enables user level analytics in a secure, CCPA/GDPR compliant way.
Our turnkey, practical approach radically shrinks time to insights.
Pain free always-on media experimentation.
Measured informs media’s incremental contribution and reports performance across channels in incremental terms.

Cross-Channel Attribution Reporting

We help you dedupe last touch metrics into incremental metrics for a true understanding of media’s incremental contribution

marketing funnel view of addressable and nonaddressable media channels and how incrementality measurement is applied to publisher platforms

Unified Reporting
One unified apples-to-apples view across all paid media tactics.
Incremental Metrics
Align reporting and decisioning to your key metrics in incremental terms: LTV(i), NetProfit(i), Margin(i), ROAS(i), CPA(i).
Powered by Incrementality
Incrementality reads applied to cross channel reporting and decisioning.

Unify All Disparate Marketing Data Sources

Gain Clarity Across Your Comprehensive Media Mix to Online & Offline Transactions

Measured platform: connects media platform outputs with source of truth data to transform distribute qa store in a marketing data warehouse

Data Unification
Collect, transform and taxonomy map data from all your disparate data sources, configurable to API + non-API sources.
Source of Truth Reporting
Reconcile for media performance reporting discrepancy issues: (eg: Google Analytics vs. Facebook, AdWords)
Data QA
Data is QA’d daily with source of truth reliability.
We help you dedupe last touch metrics into incremental metrics for a true understanding of media’s contribution.

Scenario Planning + Forecasting

Execute media optimization confidently with scenario planning and forecasting tools informed by your true incremental metrics

cross channel efficient frontier view showing scale opportunities saturation curves forecasts
Channel Forecasting for Scale and Saturation
Forecast demand at various spend levels for every media tactic in your portfolio.
Campaign & Audience Granularity
Tactic level forecasts built bottom up from granular audience level forecasts.
media plan view: what if analysis and budget planning tools for digital marketers
What-if Analysis
Model and compare conservative, expected and stretch business scenarios.
Budget Planning
See the financial impact of making shifts in budget across media channels vs. customer segments.
media plan view: what if analysis and budget planning tools for digital marketers

Data Clean Room for Advanced Analytics

License Measured’s Data Clean Room for a secure neutral environment to collect, anonymize and analyze user-level data in a CCPA, GDPR privacy compliant way

data clean room for advanced marketing analytics CCPA and GDPR compliance
Compliance & Certification
Ensure regulatory compliance in handling and sharing sensitive user-level first-party data with media vendors and partners. GDPR, CCPA, SSAE 16 Certifications.
Security
Turn key network and data security infrastructure to support your sensitive marketing data.
Data Orchestration
Orchestrate, anonymize and hash PII user-level data in a secure neutral privacy safe environment.
Turn-Key First Party Data Management
Utilize your sensitive first-party data for advanced analytics, made turn-key by Measured.
 
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