Measured, Inc. (“Measured”, “the Company”, “us”) is a software company headquartered in Santa Monica. Measured empowers the growth marketer to test-learn-grow by operationalizing channel incrementality measurement through experimental design. We offer a platform and services to our customers, and we work with third party vendors to help enhance the services we provide.
Part 4 applies to international residents.
Part 5 applies to all information that we may collect and process.
PART 1: THE WEBSITE
What information do you collect on your Website?
Any information you choose provide on our Website will be stored. For example, if you register on our Website via the “Contact Us” form, we will use the information you provided on our Website (including name, email address, and any other data you include in the subject or message fields) for internal purposes to send you a requested product, respond to your service requests, questions or concerns, administer your account, send you newsletters or catalogues in accordance with your marketing and communication preferences, and/or to improve our web site and marketing efforts.
How do you use information collected via the Website?
We use the Information we collect to help our Website to create a better experience for you. We use the non-personal information that we collect for such purposes as: counting and recognizing visitors to the Website; analyzing how visitors use the Website; improving the Website; enhancing users’ experiences with the Website; enabling additional website analytics and research concerning the Website; and managing our business, and to comply with legal and/or regulatory requirements.
We may send you emails and newsletters about our Website, if you consent to receiving such emails by registering on our Website to be on the mailing list. These emails may include other updates, promotions and Measured advertisements.
We may link non-personal Information gathered using cookies with personal information, but we will treat the combined information as personal information.
How do you get my consent?
How do I modify Information or withdraw my consent?
If you no longer wish for us to continue to collect your information, you may stop using the Website at any time. You may unsubscribe from our email mailing list by using the “unsubscribe” feature located at the bottom of the email you received from us.
The Website may links to third-party websites that incorporate comment and social media features, including, without limitation: Facebook, LinkedIn, Twitter, Google+ and YouTube. The Site may also contain a Facebook “like” button and a Facebook “share” button, A LinkedIn “share” button, and a Twitter “tweet” and “follow” button.
There are two types of cookies: session cookies and persistent cookies.
A session cookie expires when you close your browser. Simply exiting your browser will remove all session cookies.
A persistent cookie remains on your hard drive for an extended period of time. For instance, when you return to our Site, cookies identify you and prompt the site to provide your username (not your password), so you can sign in more quickly. You can remove persistent cookies by following directions provided in your Internet browser’s “help” directory.
We also use information gained through cookies to compile statistical information about use of our Website, such as the time users spend at the site and the pages they visit most often. These statistics do not include Personal Information. This information helps us analyze trends in the aggregate and improve and administer our Website.
PART 2: THE SERVICES
What are the Services?
Measured empowers the growth marketer to test-learn-grow by operationalizing channel incrementality measurement through experimental design. We take the pain out of sophisticated media channel experimentation. Customers rely on Measured’s software and consultative customer service to help them grow incremental revenue from their marketing efforts.
Measured runs always-on split-test studies to deduce incrementality via tags and vendor dashboards. Measured offers retargeting measurement services, catalog measurement services, and cross-channel reporting and decisioning. Measured also offers Third Party Reporting services to its Customers, but those services are described in Part 3 below, not in this section.
What information do you collect via the Services and how is this information used?
Retargeting Measurement Services
If you order Retargeting Measurement Services, we collect: each page-view on Customer’s website, along with the cookieID, browser type, IP address, transaction events on the Customer’s website with consumer’s hashedEmail, customerID, purchase SKUs, revenue, cookieID, and 3rd party cross-device data to identify consumers across devices. Measured’s website pixel is placed on Customer websites to track incrementality experiments. The pixel collects vendor data such as conversions, order ids, skus, hashed email addresses, unique customer id, units ordered, order revenue, IP address and user agent. Measured does not use impression pixels or click tagging.
Catalog Measurement Services
Measured collects catalog data from our Customer’s catalog vendors. Measured collects both house and prospect catalog data from Customers. If you order Catalog Measurement Services, we collect: transaction data for eCommerce and retail stores with consumer’s hashedEmail, consumer’s name, address, customerID, catalog sent date, number of catalogs sent, purchase SKUs, revenue, and advertising campaign targeting data capturing list of consumers receiving catalogs for each campaign. This information is used to inform Measured on incremental lift. All personal information data collected in pursuit of Services is encrypted and hashed before being saved to the database. Personal information is not retained or saved by Measured in any form.
Cross-Channel Reporting & Decisioning Services
If you are receiving Cross-Channel Reporting & Decisioning Services, we collect: transaction data for eCommerce and retail stores with consumer’s hashedEmail, customerID, purchase SKUs, revenue, and aggregate advertising campaign reporting from third party platforms. Measured collects data via feeds sent directly to an S3 bucket specific to each Customer. Our Customers send us this data in lieu of an API to attempt to protect against personal information sharing. Data feeds contain order id, skus, order units, unique user id, hashed email address, hashed address, order revenue, country, brand name and order type.
Third Party Reporting
Measured also offers Third Party Reporting services to its Customers, but those services are described in Part 3 below, not in this section.
A Customer’s account and dashboard with Measured is private and only visible to the applicable Customer. Customers can only see aggregate level data including campaign information. Customers do not have the ability to view user-level information or hashed email addresses in the Measured dashboard.
What information do you collect about Customers using the Services and how do you use it?
In the agreement, you also consent that in order to provide the Services to you, we may collect information about how you use the Services, including your frequency of use, the amount and type of data you use with the Platform, and the actions you perform within the Services. If you use our Services, we will not collect or use information except as set forth in our agreement with you.
Collecting Information about how our Customers use the Services helps us provide our Customers with better service, including understanding which features are the most interesting to our Customers.
We use Customer information to create a Customer’s account, to provide the Customer with Services it has ordered, to communicate with our Customers about Services purchased, to offer additional Services, to bill our Customers, and to fulfill the terms of any agreement we have with our Customers. We also use the information to the extent necessary to enforce our agreements and to prevent imminent harm to persons or property. Certain Information may be used for anti-fraud and anti-theft purposes. We will use Customer information to send out important notices, if necessary.
We use the non-personal information that we collect for such purposes as: analyzing how Customer use various features within the Services; improving the Services; enhancing users’ experiences with Services; creating new Services or improving our existing Services; and managing our business, and to comply with legal and/or regulatory requirements.
We may use information for internal research and data analysis to help with product development, and to help us create and improve our Services and for our own advertising and marketing purposes (but only in anonymized or aggregated form).
From time to time, we may also share anonymized and aggregated information about the Services, such as by publishing a report on trends in the usage of the Services.
How do you get my consent?
If you are a Customer of the Services, you consent when you execute an agreement with us, and by continuing to access or use the Services.
How do I modify Information or withdraw my consent if I am a Customer of the Services?
If a Customer wishes to change their personal information (i.e. contact info, username, password) they should feel free to contact us at info@Measured.com.
If a Customer no longer wishes to receive our Services, the Customer may deactivate its account by emailing our Customer Support at info@Measured.com or by contacting us by telephone or postal mail at the contact information listed below. We will respond to your request within 30 days. Please note that any such deactivation shall be performed in accordance with the terms and conditions of our agreement with you.
Use of the Services by our Customers
We acknowledge that you have a right to access your Personal Information. Please note that if data is provided by a Customer for use with our Services, that Customer controls the data. If you make a request to use to remove this data, we will notify our Customer, and also respond to you within a reasonable timeframe. Please also contact the Customer directly, yourself. Please note that we are not responsible for how our Customers use the data they store within the Services.
We may transfer information inputted into our Services to companies that help us provide our Services. Such transfers are addressed in our agreements with our Customers.
Third Party Service Providers
We may share information with our contracted service providers so that these service providers can provide services on our behalf. These service providers are authorized to use information only as necessary to provide the requested services to us.
We partner with certain third parties to collect the Information and to engage in analysis, research, and reporting. These third parties may use trackers, web logs or web beacons, and they may set and access cookies on your computer or other device in order to optimize your experience and help better manage content. Even if you do not click on these plug-ins, they may collect information about you, such as your IP address and the pages that you view, and may set and access cookies. If you prefer to prevent third parties from setting and accessing cookies on your computer, you may set your browser to block cookies. Please note that this may cause some features and functionality to perform incorrectly, or not to perform at all.
You may request information about service providers at any time. If you would like us to stop providing your personal information to any service provider, please contact us at firstname.lastname@example.org.
There are two types of cookies: session cookies and persistent cookies. A session cookie expires when you close your browser. A persistent cookie remains on your hard drive for an extended period of time. Simply exiting your browser will remove all session cookies. You can remove persistent cookies by following directions provided in your Internet browser’s “help” directory.
Customers use our platform to reach prospective consumers across a variety of web and social properties. Our platform utilizes cookies placed in their sites and apps to help them advertise more effectively. It places ‘analytical’ and ‘operational’ persistent cookies. Analytical cookies allow us to identify visitors and measure how they interact with our advertisers’ sites and advertisements. This helps us to improve the effectiveness of advertising by delivering personalized ads to the visitors who find them most relevant. Operational cookies contain no personal information and are support operations of the advertising system such as segment management and pixel forwarding.
You may opt out of seeing interest-based ads from us or our third party advertising partners on your desktop browser and/or mobile web browser by visiting the DAA at http://www.aboutads.info/choices/ or by visiting the Network Advertising Initiative (“NAI”) at http://www.networkadvertising.org/choices/.
Also, certain versions of your device’s operating system permit you to opt out of interest based advertising. Please visit your device settings to limit such tracking.
Please note that at this time we do not honor web browser Do Not Track (“DNT”) signals or other similar mechanisms.
Please also note that when you opt out of interest-based ads, you will still see generic ads, but they will no longer be based on your interests or behavior.
Data Retention Specific to the Services
With respect to information used to perform Services for our Customers, Measured will retain such information only as set forth in our agreement with the applicable Customer, for at least as long as needed to provide Services to the applicable Customer.
If you provide information to a Customer of ours as part of their use of the Services, that Customer decides how long to retain that personal information. If the Customer terminates their access to our Services, they may receive access to personal information stored within the Services pursuant to our agreement with them.
PART 3: THIRD PARTY REPORTING
What are the Third Party Reporting services?
In furtherance of the Services we provide to our Customers, we partner with certain third parties to receive information and to engage in analysis, research, and reporting. Measured uses third party APIs, reporting dashboards and platforms to pull aggregated campaign-level data on behalf of our Customers. Such Third Party Reporting is ordered by a Measured Customer and is provided in accordance with our agreement with the particular Customer.
What information do you collect via the Third Party Reporting services?
Measured collects aggregated campaign-level data on behalf of our Customers. The information Measured collects as part of this Third Party Reporting includes daily marketing campaign information such as campaign name, impressions, clicks, conversions, revenue and spend. No personal information is collected from such APIs and platforms, only aggregate data is gathered.
How do you use the information collected via the Third Party reporting Services?
If a Customer requests Third Party Reporting as one of its Services, Measured will receive performance reporting at an aggregated level (campaign level rather than user level) from the third party. This reporting information is used to inform Customer reporting dashboards in the Services, and to inform a Customer about how a third party platform advertising campaign contributes to Customer’s advertising goals.
How do you obtain my consent?
If you are a Customer of the Services, you consent to such Third Party Reporting when you execute an agreement with us ordering the Third Party Reporting, and by continuing to access or use the Third Party Reporting via the Services dashboard.
How do I modify Information or withdraw my consent if I am a Customer of the Third Party Reporting services?
If a Customer no longer wishes to receive our Third Party Reporting, the Customer may request this modification to its Services by emailing our Customer Support at info@Measured.com or by contacting us by telephone or postal mail at the contact information listed below. We will respond to your request within 30 days. Please note that any such Services modification shall be performed in accordance with the terms and conditions of our agreement with the applicable Customer.
More Information about Third Party Reporting
Please note that these third parties may use trackers, web logs or web beacons, and they may set and access cookies on your computer or other device in order to optimize your experience and help better manage content. Even if you do not click on these plug-ins, they may collect information about you, such as your IP address and the pages that you view, and may set and access cookies. If you prefer to prevent third parties from setting and accessing cookies on your computer, you may set your browser to block cookies. Please note that this may cause some features and functionality to perform incorrectly, or not to perform at all.
You may request information about who our Third Party Reporting service providers at any time. If you would like us to stop receiving your personal information from any Third Party Reporting service provider, please contact us at email@example.com.
PART 4: INTERNATIONAL RESIDENTS
IMPORTANT NOTICE: Although many of our sites can be viewed internationally, many of our computer systems are currently based in the United States. Therefore, please note that all personal information may be processed by us in the U.S.
For more details regarding how we collect, use, and disclose personal information from European Economic Area (EEA) visitors and the additional rights are available to EEA visitors in respect of this personal information, see below:
If you are a resident of the European Economic Area, you have the following data protection rights:
· If you wish to correct or update your personal information, you can do so at any time by contacting us using the contact details provided under the “Contact us” heading below.
· In addition, you can object to processing of your personal information, ask us to restrict processing of your personal information or request portability of your personal information. Again, you can exercise these rights by contacting us using the contact details provided under the “Contact us” heading below.
· Similarly, if we have collected and process your personal information with your consent, then you can withdraw your consent at any time. Withdrawing your consent will not affect the lawfulness of any processing we conducted prior to your withdrawal, nor will it affect processing of your personal information conducted in reliance on lawful processing grounds other than consent.
· You have the right to complain to a data protection authority about our collection and use of your personal information. For more information, please contact your local data protection authority.
We respond to all requests we receive from individuals wishing to exercise their data protection rights in accordance with applicable data protection laws.
Legal Basis for Processing Personal Information for EEA Residents
However, we will normally collect personal information from you only where we have your consent to do so, where we need the personal information to perform a contract with you, or where the processing is in our legitimate interests and not overridden by your data protection interests or fundamental rights and freedoms. In some cases, we may also have a legal obligation to collect personal information from you.
If we ask you to provide personal Information to comply with a legal requirement or to perform under an agreement we have in place with you, we will make this clear at the relevant time and advise you whether the provision of your personal information is mandatory or not, as well as of the possible consequences if you do not provide your personal information (for example, if you do not provide your email address, you will not be added to our email list).
Similarly, if we collect and use your personal information in reliance on our legitimate interests (or those of any third party), we will make clear to you at the relevant time what those legitimate interests are.
Here are some examples:
· We process your personal information with your consent when you register on our Website; and when you agree to receive online direct marketing from us (via email by signing up on our Website via the Contact Us page).
· We process your personal information as required by applicable law. Applicable law may require us to process your information: for tax purposes, to prevent/detect fraud, and in disclosures to law enforcement and other regulatory or government agencies as required by law.
· We also process your personal information when it is in our legitimate interest to do so, and the legitimate interest is not overridden by your data protection rights. Here are some examples of our legitimate business interests:
o Developing and maintaining relationships with our customers and partners;
o Understanding how our customers use our Website and Services;
o Improving our Website and Services
o Understanding and responding to customer feedback;
o Researching and analyzing the products and services our customers want; and
o Securing our business and services.
If you have questions about or need further information concerning the legal basis on which we collect and use your personal information, or regarding our legitimate interests, please contact us using the contact details provided under the “Contact us” heading below.
Where applicable law requires us to ensure that an international data transfer is governed by a data transfer mechanism, we use one or more of the following mechanisms: EU Standard Contractual Clauses with a data recipient outside the EEA (as permitted by GDPR), or we will ask your consent.
EEA Resident Rights
You have the right to:
· Ask us for a copy of your personal information
· Correct personal information, erase personal information or to transfer it to other organizations (when technically feasible) at your request (see section titled use of the service by our customers).
· Object to some processing and, where we have asked for your consent to process your personal information, to withdraw this consent.
· Object to some processing where we have a legitimate interest in processing (as explained in the Legal Basis for Processing Personal Information for EEA Residents section above)
· To restrict processing in certain circumstances (for example, where we can demonstrate that we have a legal requirement to process your Personal Information, it is possible that we may continue to do so).
We may ask you to verify your identity and to provide other details to help us to respond to your request.
If you would like to: access, correct, amend or delete any personal information we have about you, register a complaint, or simply want more information contact our Privacy Compliance Officer using the contact details provided under the “Contact us” heading below.
PART 5: APPLICABLE TO ALL
What if I have questions about consent or your use of my information?
Where the processing of your personal information is based on your previously given consent, you have the right to withdraw your consent at any time. You may also have the right to object to the processing of your Personal Data on grounds relating to your particular situation.
We may disclose your personal information:
· in response to lawful requests by public authorities, including to meet national security or law enforcement requirements or as required by law, such as to comply with a subpoena, or similar legal process
· when we believe in good faith that disclosure is necessary to protect our rights, protect your safety or the safety of others, to protect our rights and property, or the legal rights or property of others,, investigate fraud, or respond to a government request, or
· it would potentially mitigate our liability in an actual or potential lawsuit.
We retain personal information where we have an ongoing legitimate business need to do so (for example, to provide you the services, to respond to questions you may have, to enforce our agreements, and to resolve disputes). We will stop using the personal information when we no longer have a legitimate business need to do so. If you request that we remove your personal information at an earlier date, we will do so provided we do not have a separate legal obligation to keep it (for example, a lawsuit involving the information).
If you have consented to receiving marketing communications (emails, etc.) from us, we will retain your personal information for a reasonable period of time from the date you last provided consent, unless you request that we remove it.
If we receive Information derived from cookies or other tracking technologies, we will retain that Information for a reasonable period of time from the date it was collected.
When we have no longer have legitimate business need to process your personal information, we will either delete or anonymize it or, if this is not possible (for example, because your personal information has been stored in backup archives), then we will securely store your personal information and isolate it from any further processing until deletion is possible.
We take the security of information that we collect very seriously and therefore implement appropriate technical and organizational measures in order to protect it. When you log into our Platform, we encrypt the transmission of that information using secure socket layer technology (SSL). We follow generally accepted standards to protect the personal information submitted to us, both during transmission and once we receive it. No method of transmission over the Internet, or method of electronic storage, is 100% secure, however. Therefore, we cannot guarantee its absolute security. If you have any questions about security on our Web site, you can contact us at info@Measured.com.
Links to 3rd party sites
Age of Consent
Our Website, Services and Third Party Reporting are not directed at children. If a person under 13 submits information through any part of this Site, Services and/or the Platform, and we learn the person submitting the information is under 13, we will attempt to delete this information as soon as possible. If you are aware of a user under the age of 13, please contact us at: info@Measured.com.
Any questions, complaints or general comments should be directed to info@Measured.com.
You may also reach us at:
520 Broadway, 2nd Floor
Santa Monica, CA 90401