What new Facebook tools can overcome Apple’s ad privacy clampdown?
What new Facebook tools can overcome Apple’s ad privacy clampdown? And how is gaming phenomenon Roblox opening up to programmatic ads? We look back at the biggest news, campaigns and moves in performance marketing this week…
Power up: new tools for performance marketers
As Facebook grapples with the damaging ripple effect of Apple’s latest data restrictions, advertisers who relied on attribution reporting from the platform have found themselves flying blind. In response, marketing analytics firm Measured has released incrementality testing solutions for Facebook advertising measurement in a post-iOS world. The firm developed a suite of experiment designs and actionable reporting tools that identify the causality between Facebook investments and actual business transactions reported by the brand, helping marketers make decisions about advertising on the platform. These tools include ‘Audience split experiments’, ‘Geo-matched market experiments’ and ‘Scale testing experiments’. DTC brands like ButcherBox, Crocs, Ruggable, and Yeti are already signed up as clients.