In this episode of The Marketing Playbook, host Mark Friedman sits down with Trevor Testwuide, Co-Founder and CEO of Measured, to unpack the lessons learned from two decades at the intersection of analytics, media, and entrepreneurship. Trevor shares his perspective on what it really means to be data-driven (no PhD required) and why incrementality, not attribution, should be the guiding principle behind modern marketing investments.
Listeners will get a behind-the-scenes look at Trevor’s personal and professional journey, from a pivotal parent-teacher conference to co-founding one of the most trusted measurement platforms in the industry. Along the way, he offers honest takes on mentorship, the value of an MBA, and how to align finance and marketing with a single source of truth. Whether you’re a CMO, analyst, or founder, this conversation is packed with takeaways you won’t want to miss.
Listen to the podcast here.