Measuring Campaign Value Despite Data Privacy Regulations
PRNEWS covered an article by Trevor Testwuide on 'Measuring Campaign Value Despite Data Privacy Regulations'.
"While Meta Advantage+ and other AI-based platforms hold lots of potential value for marketing and communications teams, they need to be used with caution and strategy. Incrementality testing is an essential part of this strategy, as it allows brands to keep accurate and up-to-date measurements of the value created by these tools. By doing so, they are able to reap the benefits of AI’s efficiency and convenience without sacrificing precise targeting and content curation."
Interested in learning more? For a deeper understanding of how incrementality testing answers the specific set of problems presented by Advantage+ and other measurement platforms, speak to a measurement expert today.