CPG and other consumer brands now establish a shared baseline of point-of-sale and inventory data from 400+ retailers within Measured’s AI-powered marketing effectiveness platform.
Austin, Texas—April 2, 2026—Measured, the AI-powered marketing effectiveness platform trusted by enterprise brands, today announced a partnership with Alloy.ai, an agentic Retail Intelligence System for consumer goods brands. Alloy.ai collects, harmonizes, and delivers real-time, SKU-location level point-of-sale (POS) data from Amazon, The Home Depot, Sephora, Target, and hundreds of other retailers into Measured’s platform. This integration establishes a unified data baseline that allows marketing teams to connect digital media spend to in-store sales with daily precision.
Brick-and-mortar retail represents approximately 84% of U.S. sales for CPG brands in Q1 2025, according to Capital One Shopping research. But marketing teams historically hit a wall when attempting to connect digital signals to physical shelves. This measurement gap occurs when brands rely on fragmented, raw retailer data that lacks the normalization required for accurate modeling. Without a complete, harmonized picture of SKU-location sales, marketing teams cannot accurately identify which investments are driving real growth and which are being lost to reporting blind spots.
“This partnership unlocks efficiency for our enterprise brand clients,” said Will Post, Vice President, GTM, Measured. “Brands no longer need to extract and send their own retailer data to our platform; Alloy.ai handles it all. This integration allows Measured to see a larger share of a brand’s total sales, so our solution can better evaluate ad spend performance and help each client maximize their marketing investments accordingly.”
CPG brands are under growing pressure to prove media ROI across both DTC and wholesale channels. Marketing measurement must keep pace as retail media expands rapidly, and brands need a complete view of sales to make confident budget decisions. Through this partnership, Measured customers can authorize the integration of their specific retailer POS and inventory data via the Alloy.ai platform. This permission-based flow provides the augmented foundation Measured requires to power its modeling, optimization, and experimentation—giving marketing teams a fuller view of how media drives total business outcomes beyond online conversions.
“Consumer brands reclaim market dominance when they move from national campaigns to precision-targeted spend,” said Logan Ensign, head of product, Alloy.ai. “By integrating augmented POS data into Measured, we enable brands to sense demand, A/B test promotions, and reallocate media to capture a greater return.”
About Measured
Measured is the AI-powered marketing effectiveness platform trusted by enterprise brands. Since 2017, leading marketers have used our award-winning platform to manage, test, plan, and optimize over $35 billion in full-funnel media investments. Measured’s unique combination of analyst-grade expertise and triangulated data helps marketers prove the incremental impact of their advertising and maximize ROI with unmatched ease, accuracy, and efficiency. For more information, visit www.measured.com.
About Alloy.ai
Alloy.ai is the agentic Retail Intelligence System for CPG and consumer brands. We establish a shared baseline for finished goods and demand by unifying, normalizing, and augmenting raw data from hundreds of external and internal sources. This foundation aligns Sales and Supply Chain teams, while our AI Agents manage every SKU-location 24/7 to close the execution gap between demand signals and revenue. By automating the preparation of execution-ready actions and communications for approval, Alloy.ai enables global brands—including Central Garden & Pet, Crayola, and Valvoline—to scale team capacity, eliminate systemic waste, and ensure products are always available.
Media Contacts
For Measured:
Danielle Poggi
Berns & Co.
dpoggi@bernsandco.com
For Alloy.ai:
Ryan Campion
Ryan.Campion@alloy.ai