Measured Launches Cross-Channel Marketing Measurement Platform
May 15, 2019
After two years of refining its technology, building its team and delivering insights for early customers, Measured has officially exited stealth to launch its cross-channel incrementality measurement and decisioning platform.
“The promise of marketing measurement beyond last-click has failed to deliver for marketers. Multi-touch attribution has been plagued by severe data reconciliation issues, walled garden blind spots, the collapse of third-party tracking, challenges of identity and GDPR, and painful on-boarding,” said Trevor Testwuide, co-founder and CEO at Measured. “Media mix modeling is not granular enough for tactical decision-making and too expensive for mid-market brands. Cross-channel marketing measurement has failed marketers.”
Measured has developed a new approach anchored on innovative experimental design to inform cross-channel media investment decisions.
Measured solves for the difficult challenges of operationalizing steady-state test-and-control experimentation at scale across channels.
“We went back to the drawing board to innovate cross-channel measurement for the realities of today’s marketers,” said Madan Bharadwaj, co-founder and CTO at Measured. “We are excited to bring to market a new transparent, practical and scalable approach to marketing measurement.”
Measured empowers its customers to focus on the high-value media mix decisions that drive customer acquisition based on incremental metrics. The Measured platform handles the complex heavy lifting of cross-channel data management and continuous data quality validation to inform accurate and trusted measurement.
“We take the pain out of sophisticated cross-channel media incrementality testing,” Testwuide said.
“Our experimentation technology that executes holdouts for prospecting audiences affordably is truly a breakthrough,” Bharadwaj said. “The results of each experiment empower marketers to make investment decisions informed by actual audience-level incremental performance metrics.”