Measured’s robust integrations streamline marketing data for reliable and accurate incrementality-based measurement and optimization
AUSTIN, Texas — Measured, the pioneer and leader of incrementality-based measurement for optimization, today announced expanded integration capabilities with Amazon Ads, Supermetrics, and third-party Media Mix Models. This further strengthens Measured’s position as the most trusted and comprehensive media measurement solution with 300+ integrations adapters readily available to brands.
With the advertising landscape growing increasingly fragmented, marketers face mounting challenges in unifying and analyzing their data for actionable insights. Measured’s integration expansions reinforce the company’s mission to unlock the power of incrementality measurement so every marketer knows where to invest media spend to drive maximum business outcomes.
With Amazon now a dominant force in the retail media landscape and as enterprise brands continue to expand their omnichannel footprint, sales on marketplaces like Amazon have become an increasingly important revenue driver – but they have remained difficult outcomes to measure against.
Measured’s Amazon Ads integration now provides programmatic access to geo-level data from Amazon, enabling advertisers to determine advertising's impact on other sales channels, deploy automated incrementality experiments to understand the causal impact, and predict the halo effect of ad campaigns on Amazon sales.
As incrementality insights play an integral role in day-to-day marketer workflows, Measured’s integration with Supermetrics empowers brands to pull key insights from its Platform in real-time and seamlessly integrate them into their native reporting tools. This allows brands using Supermetrics to access up-to-date media performance data directly within the platforms they already use, accelerating decision-making, and enhancing operational efficiency.
“Marketers today are faced with the urgent need to make quick, data-driven decisions across an ever-expanding landscape of media platforms,” said Measured’s Chief Product Officer Mahesh Jeswani. “Accurate measurement starts with reliable data. Without it, any insights are meaningless. That’s why Measured is relentlessly advancing its data integration capabilities. Through our new integrations with Amazon Ads and Supermetrics, Measured now provides the most comprehensive data integration capabilities in the market."
Recent growth in Media Mix Models (MMM) providers, including open-source solutions from ad platforms such as Google and Meta, has exponentially expanded the options available to marketers. However, MMM is inherently limited to correlation-based analysis, making it essential for marketers to integrate and calibrate it with reliable incrementality experiment results to achieve optimal effectiveness.
By expanding the integration of third-party MMMs, Measured can enable brands to elevate their media measurement by programmatically incorporating its geo-level testing results as priors into a brand’s own MMM framework. This helps marketers continuously validate and calibrate their MMM results with Measured’s in-market test performance data to make accurate and effective media investment decisions.
“Many enterprise brands rely on traditional MMM tools, which are often limited by correlation-based models not anchored in causality,” said Measured CEO Trevor Testwuide. “It’s very important for marketers to be able to make decisive decisions about their media investments, and it all starts with aggregating data from all different sources where your media is present and bringing it together in a way that enables more precise insights. We are the first in the industry to do this so we can directly give our customers what they want and need.”
About Measured
Measured is the pioneer and leader of incrementality-based media measurement and optimization. Since 2017, leading brands have used our AI-powered, all-in-one platform to manage, test, plan, and optimize over $20 billion in full-funnel media investments. Measured’s unique combination of automated experimentation, Media Mix Modeling, and industry-leading expertise helps marketers prove the incremental impact of their advertising and maximize ROI with unmatched ease, accuracy, and efficiency. For more information, visit https://www.measured.com/.
About Supermetrics
Supermetrics is a frontrunner in data integration technology, with 15% of global advertising spend reported through our products. Our technology streamlines marketing data for over 200,000 businesses through a network of agencies and customers like Shopify, HubSpot, and Nestlé. We help marketers master their data and turn it into insights that improve business results and predict the best next step. Since our founding in 2013, we've grown profitably to reach 750K+ users and over 50M€ in annual recurring revenue. We're a team of 360+ growth-minded people from diverse backgrounds. Together, we make a multicultural, resourceful, and collaborative team.