Funding wrap: Measured Snags $21M for marketing analytics

Measured, which makes a software platform to measure the impact of marketing campaigns, said May 5 it has raised $21 million from Telescope Partners. The startup, founded in 2017, is technically headquartered in Austin, but it operates virtually and doesn't have offices. Co-founder and CEO Trevor Testwuide lives in Austin. Measured is used by direct-to-consumer brands, and its customers have included Yeti, Crocs and Ruggable. The company previously raised $4 million in debt funding from TlMlA Capital, according to Crunchbase.

Concerto Card Co. supports the creation and management of branded credit card programs, with an early emphasis on baseball, including partnerships with the Texas Rangers, Los Angeles Angels, Baltimore Orioles and Cincinnati Reds of Major League Baseball. Those team-issued cards give fans access to game tickets and other team goodies. It announced May 2 $21 million in new funding led by San Francisco-based Matrix Partners. Others in on the round included PayPal Ventures and GoldenTree Asset Management, which is also funding $2 billion worth of credit card Concerto is led by co-founder and CEO Daniel Duncan, who worked at Chase and Citibank before launching Austin Logistics and being CEO of Credit Shop Inc.

Shortly after announcing it has moved its headquarters to Austin from California, property tax fighting startup Ownwell Inc. announced May 2 it raised $5.7 million in seed funding led by First Round Others in on the deal included Wonder Ventures, Founder Collective, Long Journey Ventures and Scott Banister, a former PayPal board member. The startup targets property owners — residential and commercial — that it thinks are overpaying. Ownwell protests and appeals property tax bills and takes a cut of any reductions it wins on its customers' behalf. It says nine out of 10 of its protests are successful, saving an average of $1,400. The startup, led by CEO Cotton Pace, has raised $7.5 million total.

Unlock your marketing potential.

See how Measured can help you optimize your media investments to drive sales.