Plan on being amazed: Set up a Measured demo
See how Media Plan Optimizer is just one powerful tool within the most advanced incrementality platform anywhere.
Get a demoMedia plan optimizer
Allocate your media budget for maximum efficiency and effectiveness with Measured’s Media Plan Optimizer, powered by the world’s most advanced incrementality model.
Not your ordinary scenario planner
Media Plan Optimizer makes other media planning tools obsolete. How? By delivering ad spend recommendations based on every campaign’s actual incremental contribution to your sales.
"Measured's flexible testing methodologies allow us to better understand paid search's true business impact. Since partnering w/ Measured we've been able to deploy more purposeful budget plans that better maximize seasonal demand peaks - seeing double-digit top-line revenue growth in an industry facing post-COVID headwinds."
Save time and reduce guesswork
Allocate entire paid media budgets in mere minutes, and receive spend recommendations for every channel and campaign. Run, save, share and compare multiple plans to identify the best strategy for reaching your goals.
Apply flexible allocation settings
Whether optimizing spend for the entire funnel or just a single channel, you can maximize results against a fixed budget or find the optimal budget for your target KPIs.
It’s your business: Use your metrics
Optimize for the future: Media Plan Optimizer can allocate your budget based on target ROAS, CPO, or incremental sales. Just input your goals and let incrementality do the rest in building forward-looking optimization scenarios.
See how we helped Hammitt bag more sales.
Success Story
“We found Measured almost 3 years ago & we went all in. It's the kernel of truth! It's what we follow every day to make sure of our spending decisions.”
Tony Drockton, CEO, Hammitt Watch the video 9%
top line sales increase using Media Plan Optimizer