Boost Your Media Mix Modeling (MMM) With Incrementality

Voted #1 Marketing Attribution Software by Industry Experts
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Boost Your Media Mix Modeling (MMM) With the Power of Incrementality

Voted #1 Marketing Attribution Software by Industry Experts

Best Measurement or Analytics Capability

The AdExchanger Awards 2020

Best attribution tool - Measured

Best Measurement or Analytics Capability

Digiday Technology Awards Winner 2020

Best Measurement or Analytics Capability

The AdExchanger Awards 2020

Best attribution tool - Measured
Best Attribution Tool

Digiday Technology Awards Winner 2020

Great Brands Trust Measured

TechStyle

"Measured has been the most valuable marketing technology partnership we've added in 2020."

Daniel Pahl

Vice President of Media & Acquisition

Brentwood & Associates

"Measured has proven to be a valuable strategic partner helping us understand the incrementality and contribution of each of our ad channels."

Jay Sung

Operating Partner, CMO

Faherty Brand

"Working with Measured since 2018, we have seen first hand the value of their technology and services. They are great people dedicated to our success"

Alex Faherty

CEO

Soft Surroundings

"The speed with which we've been able to gain insights into our marketing decisions has been amazing."

Gail Buffington

Vice President of Marketing & Analytics

Johnny Was

"In the first 18 months of working with Measured, we doubled our online business."

Rob Trauber

CEO

HIG Growth

"Measured has solved the cross channel attribution problem through a creative approach anchored on really smart experimentation."

Mark Fiske

Operating Partner, Marketing

Marketing Media Mix Modeling (MMM) Complimented by Measured’s Incrementality Testing

The Measured Intelligence Suite guides decisions for media/marketing mix and provides accurate, ongoing measurement of media performance so that you can maximize revenue and profit while maintaining the optimal ROAS. Our incrementality measurement solutions compliment your current Media Mix Modeling approaches to inform attribution and help you optimize and scale campaigns.

experiment
Connect icon

Connect

Unify, organize and harmonize all your marketing data

Understand incremental contribution with Measured

Learn

Understand incremental contribution of every channel, platform and tactic

Make decisions based on trusted cross-channel insights with Measured

Grow

Make decisions based on trusted cross-channel insights

Connect icon

Connect

Unify, organize and harmonize all your marketing data

Understand incremental contribution with Measured

Learn

Understand incremental contribution of media by channel, platform and tactic

Make decisions based on trusted cross-channel insights with Measured

Grow

Make decisions based on trusted cross-channel insights

Reduce hold & scale with Measured
Connect icon

Connect

Unify, organize and harmonize all your marketing data

Understand incremental contribution with Measured

Learn

Understand incremental contribution of media by channel, platform and tactic

Make decisions based on trusted cross-channel insights with Measured

Grow

Make decisions based on trusted cross-channel insights

experiment

The Measured Intelligence Suite™ of Products for Marketing Attribution

Measured marketing data warehouse is a data operating platform purpose-built for analytics

mMDW™

Our marketing data warehouse is a data operating platform purpose-built for analytics.
Measured marketing data warehouse is a data operating platform purpose-built for analytics

The mMDW ingests, unifies and stores your data for marketing measurement while offering extensive customization, active monitoring and privacy-compliant data management services.

All your marketing data is easily portable for use with all any business applications. Learn more

mExperiment™

manage experiments systematically and reliably across the media mix is a complex process with Measured
To deploy and manage experiments systematically and reliably across the media mix is a complex process.

Measured executes comprehensive, repeatable and transparent control testing to identify the incremental contribution and scale of media.

mExperiment adapts to provide current and trustworthy results that map to your specific growth KPIs. Learn more

manage experiments systematically and reliably across the media mix is a complex process with Measured
Smart media investment decisions with Measured

mDecisions™

Smart media investment decisions with Measured
Smart media investment decisions require reliable cross-channel reporting.

Through flexible and highly customizable dashboards, mDecision provides detailed cross-channel and granular views into incremental media contribution.

Our optimization reports and proven scenario planner that forecasts short and long-term media performance will guide you to the best decisions for improving results and optimizing media mix across your portfolio. Learn more

Incrementality Tool
Worried about attribution without Cookies?
Incrementality Tool

We aren’t. Measured bet on incrementality testing and cohort-based analytics as the future of measurement. 

Read how we future-proof your measurement.

Want to Learn More About
Incrementality and Attribution?

We’ve got answers to all your questions about measurement,
experimentation, MMM, MTA and more.

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Learn how our incrementality measurement drives smarter cross-channel media investment decisions.