Press
January 30, 2023
Measured Provides Marketers With Access to the Industry’s First Library of Media Incrementality
Media Coverage
January 25, 2023
Measured Provides Marketers With Access to the Industry’s First Library of Media Incrementality Intelligence
Press Release
January 11, 2023
TikTok’s lower CPMs are one of many reasons it is taking market share from the duopoly
Media Coverage
December 2, 2022
From TV to short-termism? Discussing 2023 ad budgets with the attribution experts
Media Coverage
November 29, 2022
Why The Next Big Bet On Attribution May Be To … Spend Less On Attribution
Media Coverage
November 23, 2022
Optimising, not cutting, marketing spend is the key to riding out a recession
Executive Article
November 16, 2022
7 Dallas-Area Companies Make Deloitte’s 2022 Technology Fast 500 List
Media Coverage
November 16, 2022
Deloitte’s 2022 Technology Fast 500 List Featured 14 Austin Companies
Media Coverage
November 8, 2022
Ad prices are now cheaper than they’ve been all year. Here’s how much marketers are paying for ads on Google, Meta, Amazon, and TikTok.
Media Coverage
October 26, 2022
Incrementality is the new buzzword in ad measurement, but what does it mean?
Executive Article
October 10, 2022
For Attribution, Retailers Test If Incrementality Can Be A New Truth Set
Media Coverage
October 4, 2022
Advertisers Make Critical Spend and Planning Decisions With New Optimization Tools From Measured
Press Release
September 6, 2022
MARTECH: Enterprise Marketing Performance Management Platforms: A Marketer’s Guide
Media Coverage
September 2, 2022
From Upheaval to Opportunity: 3 Ways DTC Brands Can Grow Their Customer Base
Media Coverage
August 4, 2022
Data Drill: D2C Brands Struggle To Get Accurate First-Party Information
Media Coverage
August 2, 2022
Why Some Brand Marketers Are Going Back To Their Roots With Mix Modeling
Media Coverage
August 1, 2022
101 Texas, United States Based Analytics Companies | The Most Innovative Analytics Companies
Media Coverage
July 28, 2022
Survey: DTC Marketers Want A More Accurate Alternative To Click-Based Data But Most Still Rely On It
Media Coverage
July 27, 2022
New Research Explores How DTC Ecommerce Brands Measure Performance and Optimize Ad Spend
Media Coverage
July 27, 2022
New Research Explores How DTC Ecommerce Brands Measure Performance and Optimize Ad Spend
Media Coverage
July 26, 2022
New Research Explores How DTC Ecommerce Brands Measure Performance and Optimize Ad Spend
Press Release
July 8, 2022
Media Mix Modeling Or Incrementality Measurement: Which Will Replace Multi-Touch Attribution?
Executive Article
May 17, 2022
Brands Lean On New Attribution Tech – Just Don’t Call It MTA – As Budgets Split To New Channels
Media Coverage
May 12, 2022
Media Investment Measurement Platform Company Measured Raises $21 Million
Media Coverage
May 2, 2022
Facebook Advertisers Are Itching For Change As Bugs Infest Its Attribution Tech
Media Coverage
February 17, 2022
Apple roiled advertisers in 2021 with privacy changes. Here’s what 10 experts think it’ll do to disrupt the ad industry next.
Media Coverage
February 5, 2022
How Independent Measurement Can Rescue The Ailing Advertising Industry
Executive Article
October 12, 2021
Measured Facebook Solution Reveals Media Incrementality While Platform Attribution is Hindered by Apple
Press Release
October 11, 2021
How Facebook Is Overhauling Its Attribution Standards To Deal With Apple’s ATT
Media Coverage
May 7, 2021
Apple’s new major iOS change lets you decide if you want brands to track you across apps.
Media Coverage
April 27, 2021
Measured Intelligence Suite™ Helps Brands Navigate Recent Upheaval in Advertising Attribution
Press Release
April 8, 2021
Why Google Analytics And Facebook Attribution Reports Will Never Line Up — And What You Can Do About It
Executive Article
March 24, 2021
Apple Is About to Roll Out Privacy Changes, And Advertisers Worry They’ll Make It Harder To Tell If Their Ads Are Working
Media Coverage
March 15, 2021
Apple’s IOS 14 Is Causing Major Changes To How Facebook Does Measurement
Media Coverage
January 29, 2021
Apple’s Privacy Change Will Hit Facebook’s Core Ad Business. Here’s How.
Media Coverage
December 7, 2020
How Marketers Can Deliver on Privacy Without Compromising on Performance
Executive Article
June 8, 2020
#LeadersofDigital: Featuring Trevor Testwuide, Co-Founder & CEO of Measured
Media Coverage
May 14, 2020
Guest Post: The Coronavirus Pandemic Exposes Brands That Were Slow to Embrace Ecommerce
Executive Article
April 10, 2020
Fashion Retail Advertising Still Works, Even if Stores Are Closed, According to a New Study
Executive Article
April 8, 2020
Guest Post: Heavy Promotions During COVID-19 Pandemic Hurt Retargeting Ads
Executive Article
November 6, 2019
Guest Post: 5 Reasons Catalogs Are Making a Comeback With DTC Brands
Executive Article
October 1, 2019
Trevor Testwuide Explains How Measured Helps DTC Brands Get Better Results from their Media Tactics
Media Coverage
August 19, 2019
Measured CEO: Cross-Channel Attribution Via Incrementality Measurement
Media Coverage
July 30, 2019
As Marketers Tire Of Last-Click And MTA, Incrementality Testing Finds Its Niche
Media Coverage
May 14, 2019
Multi-Touch Attribution is Dead: Measured Launches Cross-Channel Incrementality Measurement for Marketers
Press Release
