Press

MarTechSeries News

January 30, 2023

Measured Provides Marketers With Access to the Industry’s First Library of Media Incrementality

Media Coverage
Measured Logo

January 25, 2023

Measured Provides Marketers With Access to the Industry’s First Library of Media Incrementality Intelligence

Press Release
Media Coverage - Insider Intelligence + Measured Incrementality

January 11, 2023

TikTok’s lower CPMs are one of many reasons it is taking market share from the duopoly

Media Coverage
Media Coverage - Econsulancy + Measured Incrementality & Attribution

December 2, 2022

From TV to short-termism? Discussing 2023 ad budgets with the attribution experts

Media Coverage
Press Article - SME + Measured Attribution

November 29, 2022

How incrementality-based attribution can improve media ROI

Executive Article
AdExchanger - Integrated media & awards company

November 29, 2022

Why The Next Big Bet On Attribution May Be To … Spend Less On Attribution

Media Coverage
Press Article - Retail Sector + Measured Attribution

November 23, 2022

Optimising, not cutting, marketing spend is the key to riding out a recession

Executive Article
Media Coverage - Dallas Innovates + Measured

November 16, 2022

7 Dallas-Area Companies Make Deloitte’s 2022 Technology Fast 500 List

Media Coverage
Media coverage - Built in Austin+Measured

November 16, 2022

Deloitte’s 2022 Technology Fast 500 List Featured 14 Austin Companies

Media Coverage

November 9, 2022

How to advertise in the most confusing recession ever

Executive Article
Partner logo - Business Insider + Measured integration

November 8, 2022

Ad prices are now cheaper than they’ve been all year. Here’s how much marketers are paying for ads on Google, Meta, Amazon, and TikTok.

Media Coverage

October 26, 2022

Incrementality is the new buzzword in ad measurement, but what does it mean?

Executive Article
AdExchanger - Integrated media & awards company

October 13, 2022

The Big Story: Incrementality Measurement Makeover

Media Coverage
AdExchanger - Integrated media & awards company

October 10, 2022

For Attribution, Retailers Test If Incrementality Can Be A New Truth Set

Media Coverage
Media Coverage - Business Cloud + Measured

October 5, 2022

MarTech Measured launches in UK

Media Coverage
Measured Inc Logo

October 4, 2022

Advertisers Make Critical Spend and Planning Decisions With New Optimization Tools From Measured

Press Release
AdExchanger - Integrated media & awards company

September 8, 2022

The Rise Of ‘TikTokalytics’ Startups

Media Coverage
MarTech - Press Partner

September 6, 2022

MARTECH: Enterprise Marketing Performance Management Platforms: A Marketer’s Guide

Media Coverage
Media Coverage - RTP + Measured

September 2, 2022

From Upheaval to Opportunity: 3 Ways DTC Brands Can Grow Their Customer Base

Media Coverage
Media Coverage - Marketing Charts + Measured

August 22, 2022

Here’s How DTC Brands Are Divvying up Their Marketing Budgets

Media Coverage
Media Coverage - BOF + Measured

August 22, 2022

The Returns on TikTok Ads Don’t Match the Hype Just Yet

Media Coverage
MediaPost Logo

August 4, 2022

Data Drill: D2C Brands Struggle To Get Accurate First-Party Information

Media Coverage
AdExchanger - Integrated media & awards company

August 2, 2022

Why Some Brand Marketers Are Going Back To Their Roots With Mix Modeling

Media Coverage
Media Coverage - Texas Best Startup + Measured

August 1, 2022

101 Texas, United States Based Analytics Companies | The Most Innovative Analytics Companies

Media Coverage
Press Partner - a.list

July 28, 2022

Survey: DTC Marketers Want A More Accurate Alternative To Click-Based Data But Most Still Rely On It

Media Coverage
Media Coverage - The Digital Report

July 27, 2022

New Research Explores How DTC Ecommerce Brands Measure Performance and Optimize Ad Spend

Media Coverage
MarTechSeries News

July 27, 2022

New Research Explores How DTC Ecommerce Brands Measure Performance and Optimize Ad Spend

Media Coverage
Measured Inc Logo

July 26, 2022

New Research Explores How DTC Ecommerce Brands Measure Performance and Optimize Ad Spend

Press Release
MarTech - Press Partner

July 25, 2022

What is marketing performance management and how can it help you?

Media Coverage
Forbes - Global Media company

July 8, 2022

Media Mix Modeling Or Incrementality Measurement: Which Will Replace Multi-Touch Attribution?

Executive Article
Press Coverage - Substack + Measured

June 30, 2022

Emerging Technology Trends To Watch As Brands Face Headwinds

Media Coverage
AdExchanger - Integrated media & awards company

May 19, 2022

The Big Story: Attribution Evolves, Media Networks Explode

Media Coverage
AdExchanger - Integrated media & awards company

May 17, 2022

Brands Lean On New Attribution Tech – Just Don’t Call It MTA – As Budgets Split To New Channels

Media Coverage
Media Coverage - Pulse 2.0 + Measured

May 12, 2022

Media Investment Measurement Platform Company Measured Raises $21 Million

Media Coverage
Media Coverage - Austin Inno + Measured

May 9, 2022

Funding wrap: Measured Snags $21M for marketing analytics

Media Coverage
Media Coverage - MobileMarketing+Measured

May 6, 2022

Measured secures $21m investment from Telescope Partners

Media Coverage
Media coverage - Built in Austin+Measured

May 5, 2022

Measured Gets $21M to Track the Impact of Marketing Campaigns

Media Coverage
MediaPost Logo

May 5, 2022

Measured Snares $21 Million In Funding To Improve Attribution

Media Coverage
Measured Logo

May 3, 2022

Measured Secures $21M to Solve Attribution for Advertisers

Press Release
AdExchanger - Integrated media & awards company

May 2, 2022

Facebook Advertisers Are Itching For Change As Bugs Infest Its Attribution Tech

Media Coverage
The Wall Street Journal

February 18, 2022

Inside Facebook’s $10 Billion Breakup With Advertisers.

Media Coverage
Partner logo - Business Insider + Measured integration

February 17, 2022

Apple roiled advertisers in 2021 with privacy changes. Here’s what 10 experts think it’ll do to disrupt the ad industry next.

Media Coverage
Forbes - Global Media company

February 5, 2022

How Independent Measurement Can Rescue The Ailing Advertising Industry

Executive Article
MediaPost Logo

October 20, 2021

Brands Using ‘Incrementality Experiments’ For Facebook Measurement

Media Coverage
Performance Marketing World - Media Coverage Logo

October 15, 2021

What new Facebook tools can overcome Apple’s ad privacy clampdown?

Media Coverage
Measured Logo

October 12, 2021

Measured Facebook Solution Reveals Media Incrementality While Platform Attribution is Hindered by Apple

Press Release
AdExchanger - Integrated media & awards company

October 12, 2021

Geo-Testing Deserves A Comeback

Executive Article
AdExchanger - Integrated media & awards company

October 11, 2021

How Facebook Is Overhauling Its Attribution Standards To Deal With Apple’s ATT

Media Coverage
Partner logo - Business Insider + Measured integration

May 7, 2021

Apple’s new major iOS change lets you decide if you want brands to track you across apps.

Media Coverage
Measured Logo

April 27, 2021

Measured Intelligence Suite™ Helps Brands Navigate Recent Upheaval in Advertising Attribution

Press Release
Forbes - Global Media company

April 8, 2021

Why Google Analytics And Facebook Attribution Reports Will Never Line Up — And What You Can Do About It

Executive Article
Partner logo - Business Insider + Measured integration

March 24, 2021

Apple Is About to Roll Out Privacy Changes, And Advertisers Worry They’ll Make It Harder To Tell If Their Ads Are Working

Media Coverage
AdExchanger - Integrated media & awards company

March 15, 2021

Apple’s IOS 14 Is Causing Major Changes To How Facebook Does Measurement

Media Coverage
The Wall Street Journal

January 29, 2021

Apple’s Privacy Change Will Hit Facebook’s Core Ad Business. Here’s How.

Media Coverage
Independent Retailer - Retail News

December 15, 2020

2021 Retail Predictions

Media Coverage
MarTechSeries News

December 7, 2020

How Marketers Can Deliver on Privacy Without Compromising on Performance

Executive Article
Partner logo - Glossy + Measured

November 14, 2020

Why FabFitFun Uses ‘Incrementality’ to Guide Attribution

Media Coverage
Forbes - Global Media company

October 18, 2020

Guest Post: Why Marketing Attribution Has Failed in the Boardroom

Executive Article
Partner logo - CMS Wire + Measured integration

August 18, 2020

Are Digital Ads Losing Their Mojo?

Executive Article
U OF DIGITAL - Marketing industry education

June 8, 2020

#LeadersofDigital: Featuring Trevor Testwuide, Co-Founder & CEO of Measured

Media Coverage
Digital Commerce 360

May 14, 2020

Guest Post: The Coronavirus Pandemic Exposes Brands That Were Slow to Embrace Ecommerce

Executive Article
Partner logo - ClickZ + Measured integration

May 8, 2020

Guest Post: The Growing Culture of Marketing Experimentation

Executive Article
Logo - AdAge

April 10, 2020

Fashion Retail Advertising Still Works, Even if Stores Are Closed, According to a New Study

Executive Article
Partner logo - Retail Touchpoints+ Measured integration

April 8, 2020

Guest Post: Heavy Promotions During COVID-19 Pandemic Hurt Retargeting Ads

Executive Article
Partner logo - Retail Dive + Measured integration

November 6, 2019

Guest Post: 5 Reasons Catalogs Are Making a Comeback With DTC Brands

Executive Article
Partner logo - Chain Store Age - The Business Of Retail + Measured integration

October 25, 2019

Guest Post: How Broken Is Your Retail Marketing Data?

Executive Article
Digital Commerce 360

October 24, 2019

Retailers Are Finally Wising up to Their Retargeting Problem

Executive Article
Partner logo - Startup info + Measured integration

October 1, 2019

Trevor Testwuide Explains How Measured Helps DTC Brands Get Better Results from their Media Tactics

Media Coverage
Partner logo - ClickZ + Measured integration

August 19, 2019

Measured CEO: Cross-Channel Attribution Via Incrementality Measurement

Media Coverage
Partner logo - ClickZ + Measured integration

August 14, 2019

Why Marketing Attribution Hasn’t Lived Up to the Hype—Yet

Executive Article
AdExchanger - Integrated media & awards company

July 30, 2019

As Marketers Tire Of Last-Click And MTA, Incrementality Testing Finds Its Niche

Media Coverage
Partner logo - TechCrunch + Measured integration

May 19, 2019

Measured Promises a Smarter Approach to Ad Attribution

Media Coverage
Logo - Exchangewire

May 17, 2019

Measured Launches Cross-Channel Incrementality Measurement for Marketers

Media Coverage
MTA - MARTECH ADVISOR

May 15, 2019

Measured Launches Cross-Channel Marketing Measurement Platform

Media Coverage
Measured Logo

May 14, 2019

Multi-Touch Attribution is Dead: Measured Launches Cross-Channel Incrementality Measurement for Marketers

Press Release
BI Integration - Tableau + Measured

April 16, 2019

Measured informs smarter D2C media investments with Tableau Online

Media Coverage

Press Contact:

Jen Cadmus

(512).934.8350